Core Insights - Celsius Holdings, Inc. is experiencing significant momentum in its international growth campaign, expanding into new markets and enhancing its leadership team to support this growth [2][11] - The appointment of Garrett Quigley as president of Celsius International is aimed at unifying international operations and driving impactful growth [3][4][5] Market Expansion - Celsius has established a strong presence in the Nordics, ranking as the number four energy drink brand in Sweden with a 13.5% market share [6][7] - The company has expanded into Canada, Australia, Belgium, France, Ireland, Luxembourg, the Netherlands, New Zealand, and the UK through strategic partnerships, including one with PepsiCo [7] Achievements in 2025 - In Canada, Celsius has become the number four energy drink brand, driven by cultural connections and marketing campaigns [8] - In Australia and New Zealand, Celsius was recognized as "New Beverage of the Year" for its innovation and market impact [8] - In France, Celsius has reached 88% of grocery shoppers through major retailer listings and was featured in a top trade publication [9] - In Belgium and Luxembourg, Celsius expanded its market presence significantly within six months [9] - In the Netherlands, Celsius is now available through the largest supermarket chain, Albert Heijn [10] Brand Philosophy - Celsius connects with a new generation of consumers by promoting functional ingredients and a community focused on fitness and wellness [10][11] - The company's growth strategy is aligned with the increasing consumer shift towards healthier living and active lifestyles [11]

Core Insights - Celsius Holdings, Inc. (CELH) reported a strong performance in Q2 2025, with revenues increasing by 84% year over year to $739.3 million and retail sales exceeding $4 billion over the past year [1][10] - The acquisition of Alani Nu contributed $301.2 million to revenues, while the Celsius brand generated $438.1 million, highlighting the company's leadership in the functional energy drink market [1][10] Retail and Consumer Engagement - Celsius Holdings continues to attract Gen Z and female consumers with its zero-sugar and health-oriented positioning, achieving a combined household penetration of 43% across Celsius and Alani Nu, supported by repeat purchase rates above 65% [2] - Innovative flavors such as Sherbet Swirl, Cotton Candy, and Fizz-Free Pink Lemonade have helped maintain momentum and expand retail visibility in major U.S. channels [2] Operational Performance - The company maintained a gross margin of 51.5% despite Alani Nu's lower-margin profile and achieved a record adjusted EBITDA of $210.3 million, reflecting effective cost management and improved production efficiencies [3][10] - The upcoming LIVE. FIT. GO. marketing campaign aims to enhance brand awareness and position Celsius Holdings as a lifestyle energy leader [3] International Growth - International revenues grew by 27% year over year, driven by growth in the U.K., France, and Australia, with strategic partnerships and localized marketing efforts aiding in replicating domestic success in global markets [4] Future Outlook - With strong innovation, expanding brand equity, and disciplined operational management, Celsius Holdings is well-positioned for continued growth in the evolving energy category [5] - The company's stock has increased by 124% year to date, contrasting with a 13.2% decline in the industry [8] Valuation and Earnings Estimates - Celsius Holdings trades at a forward price-to-earnings ratio of 42.34, significantly higher than the industry average of 14.77 [12] - The Zacks Consensus Estimate for CELH's earnings implies year-over-year growth of 60% for 2025 and 29.7% for 2026, with recent upward revisions in earnings estimates [15]