Summary of Bilibili Inc. (BILI) 2Q25 Earnings Call Company Overview - **Company**: Bilibili Inc. (BILI) - **Quarter**: 2Q25 - **Revenue**: Rmb7.3 billion, representing a 20% year-over-year increase and inline with expectations [1][2] Key Financial Metrics - **Non-GAAP EPADS**: Rmb1.29, which is +1%/+4% compared to Goldman Sachs estimates and Visible Alpha Consensus Data [1][2] - **Deferred Revenue**: Increased by Rmb391 million quarter-over-quarter, significantly improved from Rmb46 million in the previous quarter [2] - **Daily Active Users (DAU)**: 109 million, up 7.3% year-over-year [2] - **Monthly Active Users (MAU)**: 363 million, up 8% year-over-year [2] - **Mobile Games Revenue**: Increased by 60% year-over-year [2] - **Advertising Revenue**: Increased by 20% year-over-year [2] - **Adjusted Operating Profit**: Rmb573 million, beating Goldman Sachs estimate of Rmb502 million [2] Strategic Insights - **Advertising Outlook**: Focus on the advertising outlook for the second half of 2025 and trends by vertical [3] - **Game Pipeline Updates**: Updates on the game pipeline for 2H25 and 2026, particularly regarding Sanguo: NSLG [3] - **Margin Expansion Potential**: Discussion on potential margin expansion and mid-to-long term targets [3] - **Shareholder Return Plan**: Plans for shareholder returns in 2025 [3] Risks and Challenges - **Valuation Risks**: Concerns regarding relatively rich valuation and potential de-rating risks [8] - **User Growth**: Possible slowdown in user growth and increased competition from short-form video companies [8] - **Game Longevity**: Risks associated with weaker-than-expected game longevity and pipeline [8] Price Target and Valuation - **12-Month Price Target**: $23.60 for BILI, with a current price of $25.31 indicating a downside of 6.7% [9] - **Market Capitalization**: $10.6 billion [9] - **Revenue Forecasts**: Projected revenues for 2025E at Rmb30.38 billion [9] Conclusion - **Investment Rating**: Goldman Sachs maintains a "Buy" rating on Bilibili Inc. with a focus on growth potential and strategic initiatives in advertising and gaming [9]