Game Portfolio Diversification

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Snail Games 发布 Robots at Midnight 和 Zombie Rollerz: The Last Ship,扩展独立游戏产品组合
Globenewswire· 2025-07-01 19:41
Core Insights - Snail, Inc. has launched two new independent games, "Robots at Midnight" and "Zombie Rollerz: The Last Ship," marking a strategic expansion into different game genres and player demographics [1][4]. Group 1: Game Details - "Robots at Midnight" is developed by Finish Line Games and targets younger players, particularly Generation Z and younger millennials, by offering an accessible entry-level souls-like game [2]. - The game received partial funding from the Canada Media Fund and aims to foster creativity among players through community engagement activities [2]. - "Zombie Rollerz: The Last Ship," developed by Zing Games, combines fast-paced roguelite mechanics with tower defense strategies, showcasing the studio's ability to create engaging content [3]. Group 2: Strategic Goals - The release of both games reflects Snail Games' commitment to diversifying its product portfolio and deepening market penetration across various player segments [4]. - By introducing accessible gameplay in underserved genres, the company aims to attract younger players and expand emerging IPs, thereby increasing its influence in diverse markets [4]. - The focus on building brand loyalty with the next generation of players is seen as a long-term strategy to meet the evolving demands of the global market [2][4].