Core Insights - The ARK franchise, particularly ARK: Survival Evolved, experienced a significant sales increase of over 3,800% in June 2025, driven by a recent Steam Publisher Sale [2] - Snail Games is leveraging partnerships in the entertainment sector to promote the upcoming ARK: Aquatica DLC, including advertising during high-profile events [3] - The company continues to expand the ARK universe with new content releases, enhancing player engagement and driving growth across multiple platforms [4] Sales Performance - ARK: Survival Evolved saw a 3,022% increase in average daily sales during the Steam Publisher Sale compared to previous months in 2025 [2] - Concurrent player numbers peaked at 65,885, indicating strong community engagement [2] Marketing Strategy - Snail Games is implementing a targeted marketing strategy for ARK: Aquatica, including a high-visibility advertisement during the How to Train Your Dragon live-action remake, which grossed approximately $83.7 million domestically [3] - The launch of a standalone music track, "On My Way," in collaboration with Luminati Suns, aims to broaden audience engagement [3] Content Expansion - The mobile version, ARK: Ultimate Mobile Edition, introduced the Genesis Part 1 expansion, resulting in a 27.4% increase in first-time downloads and a 17.8% increase in daily active users during its launch week [4] - ARK: Survival Ascended added the Ragnarok Ascended expansion, achieving its highest peak concurrent users and daily active users in 2025 [4] - The Lost Colony Expansion Pass became the number one pre-order on PlayStation, indicating strong interest in new content [4]