Core Points - Microsoft is increasing the Xbox Game Pass Ultimate subscription price by 50% to $29.99 per month, effective immediately [1] - The price increase of $10 comes alongside changes to all Game Pass plans, while the Essential and Premium plans will remain unchanged [1] - The Game Pass Core tier will be eliminated and integrated into the Essential tier, with Standard subscribers transitioning to the Premium tier [1] Company Strategy - The company emphasizes its commitment to evolving Xbox Game Pass by focusing on delivering more value, benefits, and a wider selection of games across all plans [2] - The company aims to cater to various playstyles, whether on console, PC, or cloud, by providing tailored Game Pass options [2]