I know you have some deep thoughts about the social aspects. I want to talk about the business part first if you don't mind. Um, Australia obviously the first to launch this, but as we mentioned, the US and other countries are watching. What could it potentially mean for some of these platforms? As we mentioned, it's Meta, Tik Tok, etc. having restrictions or guardrails when it comes to interacting with these younger users long-term for their business models. I think it's a great question, Frank. I think th ...

Target Audience & Platform - Locket's social app targets Gen Alpha [1] - The app utilizes iOS Live Activities [1] - The app focuses on the iPhone Lock Screen [1]

[Music] Good morning everyone. I want you all to turn to your right. Tell that person you look amazing today.Louder. Now turn to your left. Say to that person, "Today you will change a life." Today.Fantastic. Are you now ready to listen. Okay, come follow me.I want you all to extend your hand. Now close it. Look at it with intent.Slowly open it. Imagine [Music] that was how small my daughter was. Just 1.9% kilos.Her head was as small as a golf ball. I waited for her for 22 years and the doctor told me she h ...

Acquisition & Strategy - Elf Beauty acquired Road in a blockbuster $1 billion deal [1] - The acquisition aligns with Elf Beauty's mission to build disruptive brands that shape culture and connect communities [4] - Elf Beauty aims to help Road realize its vision of becoming a major global brand [8] - Elf Beauty does not over-integrate acquired brands, allowing founders to maintain their vision and teams [9][10] Road's Performance & Vision - Road achieved $212 million in net sales in less than 3 years, selling directly to consumers with only 10 products [3] - Road's vision, driven by founder Haley Bieber, is to build a global brand and expand accessibility beyond the United States [5] - Road's success is attributed to Haley Bieber's influence as a tastemaker, her connection with the community, and the brand's integration of lifestyle and product [11] Haley Bieber's Role - Haley Bieber is not just a celebrity but a thoughtful founder with incredible instincts and a strong connection with consumers [8] - Haley Bieber will continue to be the chief creative officer and chief innovation officer of Road, and also a strategic advisor to Elf Beauty [9] Digital Strategy & Target Audience - Elf Beauty is the number one brand among Gen Z, Gen Alpha, and millennials [13] - Elf Beauty's digital strategy focuses on engaging and entertaining its community across various social platforms, including TikTok, Twitch, and Roblox [13][14] - Elf Beauty has a number one branded experience on Roblox with a 98% rating and over 16 million plays [14] Expansion & Retail - Road is launching in Sephora locations across the nation [1] - Elf Beauty's existing digital and physical retail capabilities, as well as its global expansion, were key factors in Road's decision to be acquired [6] - Road's expansion into Canada with Sephora has seen unprecedented demand [12]

Generational Trends & Demographics - Over the next 5 years, over 60% of the global population will be Gen Z, Gen Alpha, and Gen Beta [1] - These generations (born post-1997) will comprise over 45% of the workforce in the next 5 years [1] - Gen Alpha started in 2013, marking a shift towards true AI natives [17] - Gen Beta, starting from 2025, will be at the forefront of biotechnology and AI technology [19] Generational Characteristics & Workplace Implications - Gen Z is questioning toxic work trends and prioritizing work-life balance [16] - Gen Z is digitally savvy and values inclusivity and authenticity [16] - Gen Alpha is characterized as "kid adults" due to their refined tastes and adoption of adult-like behaviors [18] - Gen Alpha, despite technological proficiency, still craves human connection [19] Parenting & Education Strategies - Understanding Gen Next is crucial for various stakeholders, including doctors, teachers, policymakers, parents, entrepreneurs, and innovators [2] - The industry emphasizes the need to parent children for the future, not based on past parenting methods [6] - The industry recommends fostering open communication, empathy, and strong bonds before setting boundaries with the next generation [23][24][25][26] - The industry suggests shifting focus from instant gratification (dopamine) to delayed gratification (duty) and prioritizing values over skills [29][30]