Locket's social app is using iOS Live Activities to reach Gen Alpha via the iPhone Lock Screen. https://t.co/CjZkpOmXqn ...

[Music] Good morning everyone. I want you all to turn to your right. Tell that person you look amazing today.Louder. Now turn to your left. Say to that person, "Today you will change a life." Today.Fantastic. Are you now ready to listen. Okay, come follow me.I want you all to extend your hand. Now close it. Look at it with intent.Slowly open it. Imagine [Music] that was how small my daughter was. Just 1.9% kilos.Her head was as small as a golf ball. I waited for her for 22 years and the doctor told me she h ...

Acquisition & Strategy - Elf Beauty acquired Road in a blockbuster $1 billion deal [1] - The acquisition aligns with Elf Beauty's mission to build disruptive brands that shape culture and connect communities [4] - Elf Beauty aims to help Road realize its vision of becoming a major global brand [8] - Elf Beauty does not over-integrate acquired brands, allowing founders to maintain their vision and teams [9][10] Road's Performance & Vision - Road achieved $212 million in net sales in less than 3 years, selling directly to consumers with only 10 products [3] - Road's vision, driven by founder Haley Bieber, is to build a global brand and expand accessibility beyond the United States [5] - Road's success is attributed to Haley Bieber's influence as a tastemaker, her connection with the community, and the brand's integration of lifestyle and product [11] Haley Bieber's Role - Haley Bieber is not just a celebrity but a thoughtful founder with incredible instincts and a strong connection with consumers [8] - Haley Bieber will continue to be the chief creative officer and chief innovation officer of Road, and also a strategic advisor to Elf Beauty [9] Digital Strategy & Target Audience - Elf Beauty is the number one brand among Gen Z, Gen Alpha, and millennials [13] - Elf Beauty's digital strategy focuses on engaging and entertaining its community across various social platforms, including TikTok, Twitch, and Roblox [13][14] - Elf Beauty has a number one branded experience on Roblox with a 98% rating and over 16 million plays [14] Expansion & Retail - Road is launching in Sephora locations across the nation [1] - Elf Beauty's existing digital and physical retail capabilities, as well as its global expansion, were key factors in Road's decision to be acquired [6] - Road's expansion into Canada with Sephora has seen unprecedented demand [12]

Generational Trends & Demographics - Over the next 5 years, over 60% of the global population will be Gen Z, Gen Alpha, and Gen Beta [1] - These generations (born post-1997) will comprise over 45% of the workforce in the next 5 years [1] - Gen Alpha started in 2013, marking a shift towards true AI natives [17] - Gen Beta, starting from 2025, will be at the forefront of biotechnology and AI technology [19] Generational Characteristics & Workplace Implications - Gen Z is questioning toxic work trends and prioritizing work-life balance [16] - Gen Z is digitally savvy and values inclusivity and authenticity [16] - Gen Alpha is characterized as "kid adults" due to their refined tastes and adoption of adult-like behaviors [18] - Gen Alpha, despite technological proficiency, still craves human connection [19] Parenting & Education Strategies - Understanding Gen Next is crucial for various stakeholders, including doctors, teachers, policymakers, parents, entrepreneurs, and innovators [2] - The industry emphasizes the need to parent children for the future, not based on past parenting methods [6] - The industry recommends fostering open communication, empathy, and strong bonds before setting boundaries with the next generation [23][24][25][26] - The industry suggests shifting focus from instant gratification (dopamine) to delayed gratification (duty) and prioritizing values over skills [29][30]