Global Tariff Situation

Search documents
Harley-Davidson yanks full-year forecast over ‘uncertain global tariff situation'
New York Post· 2025-05-01 16:43
Core Viewpoint - Harley-Davidson has suspended its full-year financial forecast for 2025 due to uncertainties surrounding global tariffs and macroeconomic conditions [1][3]. Financial Performance - The company reported a 21% decline in global motorcycle sales compared to the previous year, attributed to a volatile macroeconomic environment and consumer uncertainty [3]. - Retail sales in the US were softer than expected, with motorcycle shipments dropping to 24,865 in Q1 from 41,577 in the same period last year [4]. - Revenue fell by 23% in the first quarter to $1.33 billion compared to the previous year [4]. Tariff Impact - Harley-Davidson estimates its tariff bill could reach $175 million this year, primarily due to imports from China facing a 145% tariff, despite most suppliers being based in the US [1][8]. Strategic Focus - The company is concentrating on cost productivity measures, supply chain mitigation, controlling operating expenses, and reducing dealer inventory, as stated by CEO Jochen Zeitz [4]. Market Reaction - Shares in Harley-Davidson increased by 3.4% around midday [5]. Economic Context - Recent data indicated that the US economy unexpectedly shrank as companies rushed to import goods ahead of tariffs, while consumer sentiment fell to its lowest level since October 2011 [6]. Leadership Changes - Harley-Davidson is searching for a new CEO as Jochen Zeitz plans to retire [6]. - Investment firm H Partners is attempting to remove Zeitz and two other directors from the board, citing poor performance and cultural issues [7].