Core Viewpoint - The recent decline in gold prices is influenced by U.S. President Trump's call for the Federal Reserve to lower interest rates, which could further impact market dynamics and gold demand [1][5]. Price Movements - On July 28, spot gold prices fell to $3310 per ounce, marking the first drop since July 17 [1]. - Domestic gold jewelry prices also decreased, with brands like Chow Tai Fook and Chow Sang Sang seeing reductions in their gold prices [1][2]. - As of July 29, the price of gold jewelry from various brands has fallen below 1000 yuan per gram, with specific prices reported as follows: - Chow Sang Sang: 978 yuan per gram (down 12 yuan) - Lao Feng Xiang: 998 yuan per gram (down 2 yuan) - Others remained stable or saw minor changes [2][3]. Market Trends - The global gold price saw significant increases earlier in the year due to rising geopolitical tensions, with the London spot gold price rising 24.31% year-to-date as of June 30 [3]. - The average price of gold in the first half of 2025 was reported at $3066.59 per ounce, a 39.21% increase compared to the same period last year [3]. - The Shanghai Gold Exchange reported a similar trend, with Au9999 gold closing at 764.43 yuan per gram, up 24.50% year-to-date [3]. Future Outlook - Analysts suggest that while short-term speculative demand has weakened, long-term support from central bank purchases and financial investments may sustain gold prices [5]. - There is a possibility that the Federal Reserve may lower interest rates more than expected, which could lead to a further increase in gold prices by over 10% by the end of the year [5].

黄金价格又跌了！ "五一"假期 记者走访黄金消费市场发现 品牌首饰金报价 普遍跌破千元/克大关 部分品牌首饰金报价重回"8字头" 大部分金饰品牌报价低于千元 Wind数据显示，近期，国际金价整体回落，COMEX黄金期货5月2日收报3247.4美元/盎司，相比4月22 日高点的3509.9美元/盎司，下降7.48%。 受金价回落影响， 品牌首饰金报价普遍跌破千元/克大关。其中，老庙黄金报价987元/克，六福珠宝、 老凤祥、周六福、周大福报价998元/克。 "五一"假期，各大黄金珠宝品牌纷纷推出优惠活动，一些品牌优惠力度较大。记者走访北京部分珠宝门 店看到，有店面 优惠后金价为858元/克。 一些品牌金饰还会推出"指定定价类9折优惠，指定计价黄金类每克减60元"活动。"活动从5月1日开始， 目前预计一直会持续到6月份，如果国际金价大幅上涨，这项活动可能会随时叫停。"该品牌门店销售人 员告诉记者。 游客带行李箱"扫货" 黄金降价叠加节日促销，提振大家消费热情，多家金店人头攒动。 作为黄金珠宝集聚区，深圳水贝黄金价格也下调，还有商家推出一些工费、附加费优惠，如工费打5 折，吸引更多顾客来购买。深圳卖黄金十多年的谢女士 ...