Core Insights - Nike and Starbucks are both iconic brands that have faced challenges due to rising inflation and have recently changed their CEOs to implement turnaround strategies [1][7] - Both companies finished the previous year with negative stock performance, with Nike down 16% and Starbucks down 8% [2] Company Performance - Starbucks appointed Brian Niccol as CEO in September 2024, focusing on simplifying the menu, reducing wait times, and enhancing customer experience, which has positively impacted investor confidence [3] - Nike appointed Elliott Hill as CEO in October 2024, choosing an internal candidate with extensive company knowledge, focusing on improving wholesale relationships and brand investment [4] - Both companies have shown initial signs of progress in growth rates over recent quarters under their new leadership [5] Margin Pressure - Gross profit margin is a critical metric for assessing the impact of rising costs and pricing strategies on both companies [6] - Nike has experienced a smaller decline in its margin, losing about four percentage points from its recent high, compared to Starbucks, which has lost nearly eight percentage points [8]

Summary of China Property Management Conference Call Industry Overview - The conference call focused on the **China Property Management (PM)** industry, discussing the outlook for 2026 and beyond, emphasizing the stabilization and potential improvement of PM fundamentals despite challenging macroeconomic conditions and a downturn in the housing market [1][2]. Key Points 1. Market Outlook and Growth Drivers - **Stabilization of PM Fundamentals**: The PM industry is expected to stabilize and improve due to: - Reduced reliance on related developers, with their contribution to new business projected to decrease from 40% in 2024 to 15% during 2026E-2028E [1]. - A focus on upgrading the quality of managed portfolios to enhance profitability and cash collection [1]. - Restructuring of value-added service (VAS) businesses to focus on core community needs, stabilizing their contribution to total revenues at around 10% [1]. - Improved cash collection from better portfolio quality, leading to enhanced free cash flow (FCF) generation [1]. 2. Financial Projections - **Earnings Forecasts**: The average EPS growth is projected at +7% year-over-year for 2028E, indicating an 8% compound annual growth rate (CAGR) from 2026E to 2028E, compared to an average of 0% from 2023 to 2025E [2]. - **Free Cash Flow and Dividends**: An average FCF yield of 13% and a dividend yield of 6% are expected, with aggregate FCF for the sector in 2026E projected to exceed historical peaks [2]. - **Target Prices**: Target prices for PM companies have been adjusted to reflect a range of -15% to +40%, with an average target price implying an 11X P/E ratio for 2026E [2]. 3. Market Share and Project Acquisition - **Focus on High-Tier Cities**: The PM industry is narrowing its focus to approximately 50 cities, primarily Tier-1 and Tier-2 cities, where new home sales are stabilizing at sustainable levels [24]. - **New Project Opportunities**: There are significant opportunities in high-tier cities, with an estimated annual contract value of Rmb25 billion from new home sales and high-quality non-residential projects [12][24]. 4. Value-Added Services (VAS) - **Restructuring of VAS**: The 2C VAS segment is stabilizing, with a focus on asset-light services that cater to residents' core needs, expected to contribute around 10% to overall PM revenue [43][48]. - **Decline in 2B VAS**: The 2B VAS segment has seen a decline, particularly among privately-owned enterprises (POEs), but its impact on overall revenue is diminishing as its contribution shrinks [45][48]. 5. Project Termination Rates - **Stabilization of Termination Rates**: The project termination rate is stabilizing at about 3%-4%, which includes both voluntary and involuntary exits [25][40]. This is a positive sign for portfolio optimization efforts among PM companies. 6. Profitability and Fee Structures - **GPM Stabilization**: The gross profit margin (GPM) is expected to stabilize due to better-structured PM fees and portfolio quality, despite previous downward pressures from macroeconomic factors and government regulations [55][56]. - **Long-Term Fee Growth Potential**: There is potential for PM fees to increase as the housing stock ages, with households expected to allocate more budget towards property management services for enhanced living experiences [58][68]. Conclusion - The China PM industry is poised for stabilization and growth, driven by strategic shifts towards high-quality project acquisitions, improved cash flow management, and a focus on core service offerings. The outlook for earnings and cash flow generation appears positive, with significant opportunities in high-tier cities and a stabilizing market environment.

Financial Metrics - Gross profit margin is calculated as net sales minus the cost of goods sold (COGS) [1]

Core View - The company experienced a sales drop of 7% YoY in FY25, with net profit declining by 42% YoY, missing estimates due to weaker GP margin and higher finance costs, although the dividend payout ratio was raised to 135%, indicating strong cash flow and a potential decent yield in FY26E [2][4][6] Financial Performance - FY25 sales amounted to RMB 27.0 billion, aligning with estimates, while net profit was RMB 1.3 billion, missing estimates by 7% and 16% [2] - The dividend payout ratio increased to 135%, exceeding the estimated 100%, resulting in dividends being approximately 30% higher than estimates [2] - Cash and cash flow increased by 32% and 20% YoY, respectively, indicating a healthy financial position [2] Sales and Market Trends - Sales trends in 1Q26E are expected to mirror those in 4Q25, with management noting a similar retail sales trend and e-commerce sales growth outperforming offline sales [3] - The company anticipates a flattish net profit in FY26E, focusing on profit over sales and efficiency gains, despite expected pressure on GP margin due to slow new product launches and a promotional industry environment [4][5] Guidance and Outlook - The company is targeting a small increase in GP margin, driven by positive momentum from Adidas in mainland China, despite challenges from a changing channel mix and promotional pressures [4] - A high payout ratio of over 100% is still feasible, with a forecasted yield of around 9% for FY26E, despite anticipated sales pressures from store closures and a sluggish turnaround of Nike [5] Valuation and Rating - The target price has been trimmed to HK$ 3.62, based on a 16x FY26E P/E, slightly above the 5-year average of 14x, reflecting revised net profit estimates down by 27% and 24% for FY26E and FY27E [6] - The stock is currently trading at 14x FY26E P/E, in line with its 5-year average, and the BUY rating is maintained due to strong cash flow and high dividend yield potential [6]