Core View - The company experienced a sales drop of 7% YoY in FY25, with net profit declining by 42% YoY, missing estimates due to weaker GP margin and higher finance costs, although the dividend payout ratio was raised to 135%, indicating strong cash flow and a potential decent yield in FY26E [2][4][6] Financial Performance - FY25 sales amounted to RMB 27.0 billion, aligning with estimates, while net profit was RMB 1.3 billion, missing estimates by 7% and 16% [2] - The dividend payout ratio increased to 135%, exceeding the estimated 100%, resulting in dividends being approximately 30% higher than estimates [2] - Cash and cash flow increased by 32% and 20% YoY, respectively, indicating a healthy financial position [2] Sales and Market Trends - Sales trends in 1Q26E are expected to mirror those in 4Q25, with management noting a similar retail sales trend and e-commerce sales growth outperforming offline sales [3] - The company anticipates a flattish net profit in FY26E, focusing on profit over sales and efficiency gains, despite expected pressure on GP margin due to slow new product launches and a promotional industry environment [4][5] Guidance and Outlook - The company is targeting a small increase in GP margin, driven by positive momentum from Adidas in mainland China, despite challenges from a changing channel mix and promotional pressures [4] - A high payout ratio of over 100% is still feasible, with a forecasted yield of around 9% for FY26E, despite anticipated sales pressures from store closures and a sluggish turnaround of Nike [5] Valuation and Rating - The target price has been trimmed to HK$ 3.62, based on a 16x FY26E P/E, slightly above the 5-year average of 14x, reflecting revised net profit estimates down by 27% and 24% for FY26E and FY27E [6] - The stock is currently trading at 14x FY26E P/E, in line with its 5-year average, and the BUY rating is maintained due to strong cash flow and high dividend yield potential [6]