Core Insights - Cirrus Logic Inc. (CRUS) has launched its first automotive haptic driver family, the CS40L51, CS40L52, and CS40L53, achieving AEC-Q100 automotive reliability certification [1][11] - The company aims to enhance in-car experiences with advanced haptic technology, improving tactile feedback for drivers and passengers [3][4] Product Launch and Features - Engineering samples of the new haptic drivers are currently available, with mass production expected to start in December 2025 [2][11] - The CS40L51 features Sensor-less Velocity Control (SVC), real-time Audio-to-Haptics (A2H) synchronization, and active vibration compensation for high-fidelity feedback [5] - The CS40L52 improves closed-loop performance with faster response and automatic compensation for manufacturing and temperature variations [6] - The CS40L53 utilizes Click Compensation to ensure consistent haptic effects across different actuators, enhancing user experience [6][7] Market Position and Strategy - Cirrus Logic is capitalizing on strong demand for components in smartphones and diversifying into new markets such as automotive, industrial, and professional audio [8] - The company is focused on leveraging its mixed-signal expertise to expand its addressable market and drive shareholder value [8] Financial Outlook - For the fiscal third quarter, Cirrus Logic expects revenues between $500 million and $560 million, with an estimated revenue of $531 million [9] - The company is experiencing a stronger product mix that is positively impacting margins, although rising R&D spending is increasing operating expenses [9]