Health - conscious consumption

Search documents
Pepsi CEO is bringing fiber to snacks while Doritos and Cheetos get a 'naked' makeover
Yahoo Finance· 2025-10-09 21:16
PepsiCo (PEP) wants to help America get its daily fiber. "Fiber will be a big trend," CEO Ramon Laguarta told Yahoo Finance. "Consumers in the United States have deficiency of fiber, and we're innovating in fiber." Laguarta said the company is doubling down on snack innovation, with plans to launch "naked" versions of its iconic Doritos and Cheetos — stripped of artificial colors and flavors — as part of a push to appeal to more health-conscious consumers and parents. Other chips in the portfolio that w ...