Financial Data and Key Metrics Changes - For Q1 2025, revenue totaled $329.3 million, a 7% decline compared to $355.7 million in the prior year period, attributed to slowed velocity, timing of distributor incentive programs, and increased retail promotions [19][20] - Adjusted EBITDA for Q1 2025 was $69.7 million with a margin of 21.2%, down from $88 million and a 24.7% margin in Q1 2024 [20] - Gross margin expanded by 110 basis points to 52.3%, supported by sourcing efficiencies for raw and packaging materials [9][20] - Net income attributable to common shareholders was $34.4 million or $0.15 per diluted share, with non-GAAP adjusted diluted EPS at $0.18 compared to $0.27 in the prior year [20][21] Business Line Data and Key Metrics Changes - International revenue grew 41% to $22.8 million, indicating strong organic growth in legacy and new markets [10] - The Celsius brand held a 10.9% dollar share in tracked channels for the 13 weeks ending March 30, 2025, with new retail sales increasing 88% year over year [10][11] - Combined, Celsius and Elani Nu accounted for approximately 20% of total energy drink category dollar growth in Q1 2025 [11] Market Data and Key Metrics Changes - In the U.S. tracked channels, Celsius maintained a steady category share despite increased competition and strong pricing actions from other players [10] - The sugar-free energy drink segment surpassed full-sugar varieties for the first time in 2024, driving 86% of category growth in Q1 2025 [13] Company Strategy and Development Direction - The company aims to lead the modern energy category with a focus on functional beverages, operational excellence, and innovation [6][18] - The acquisition of Elani Nu is expected to enhance the portfolio and drive growth, with plans for further international expansion [6][10] - Marketing initiatives will focus on increasing consumer awareness and trial, with new campaigns launching in summer [15][17] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about improving business fundamentals and momentum heading into Q2, despite a challenging consumer environment [5][17] - The company is focused on improving velocity, expanding household penetration, and growing share across functional beverage occasions [22] - Management highlighted the importance of adapting to consumer purchasing habits and being cautious with pricing strategies [44][46] Other Important Information - The company appointed Eric Hansen as President and COO to drive operational excellence and efficiency [7] - The company plans to hold a public call to discuss financial considerations related to the Elani Nu acquisition [23] Q&A Session Summary Question: Insights on energy drinks category performance - Management noted that the energy category has shown resilience in both dollar and volume growth, driven by health and wellness trends and innovation [26][27] Question: Strategies to increase velocity - The company is implementing a balanced approach to promotional activities and focusing on consumer-centric innovation to drive velocity [28][29] Question: Clarification on North America sales performance - Management acknowledged a slow start in Q1, with increased competition impacting sales, but expressed optimism for improvement as the quarter progressed [35][36] Question: Pricing strategies in the category - Management indicated that they are cautious about pricing, monitoring consumer behavior while being open to opportunistic pricing adjustments [44][46] Question: Shelf space expansion expectations - The company expects to gain additional shelf space through innovative product launches and strategic placements, particularly for the Elani Nu brand [49][50] Question: Performance of Alani Nu compared to Celsius - Management highlighted opportunities for both brands to coexist and leverage each other's strengths, with minimal cannibalization observed [78][81] Question: Update on international market performance - International expansion has exceeded expectations, with positive reception in new markets like Australia and New Zealand [92][93]