Core Viewpoint - The holiday consumption trend in China is showing significant growth, with over 140 million domestic trips and nearly 85 billion yuan spent during the recent New Year holiday, indicating a strong potential for further consumption as the Spring Festival approaches [1] Group 1: Holiday Consumption Trends - Holiday consumption is expected to play a crucial role in driving domestic demand and enhancing economic growth, as highlighted in the 2025 Central Economic Work Conference [1] - There is a noticeable shift towards quality in consumption, with health-conscious food options like low-sugar pastries and organic vegetables gaining popularity [1] - The diversity of consumption scenarios is increasing, with "county tourism" gaining traction due to its cost-effectiveness and unique cultural experiences [1] Group 2: Technological and Policy Impacts - The application of digital and intelligent technologies in holiday consumption is becoming more widespread, enhancing user experience through AI and AR in travel planning and product booking [2] - The impact of policy measures is evident, with significant growth in consumption of home appliances and smart products driven by national subsidy policies [2] - Hainan's duty-free shopping saw a remarkable increase, with shopping amounts up nearly 130% and visitor numbers up nearly 61% during the New Year holiday [2] Group 3: Challenges and Recommendations - Despite the vibrant holiday consumption market, challenges such as seasonal fluctuations and supply quality issues persist, affecting consumer experience and sustainable industry growth [2] - Recommendations include implementing paid leave systems, enhancing regional holiday offerings, and innovating consumption scenarios by integrating local cultural elements [3] - Improving consumer experience through better infrastructure, digital technology, and strict enforcement against unfair practices is essential for optimizing holiday consumption [3]

Core Insights - The 2026 Dujiangyan Village Candy Fair commenced on New Year's Eve, celebrating the region's rich cultural heritage and historical significance related to water conservancy [1] Group 1: Event Highlights - The event featured a lantern show inspired by the ancient irrigation system and local legends, creating an immersive experience for attendees [2] - A themed bazaar will run until January 3, showcasing local beverages, teas, liquors, delicacies, and geographical indication products such as kiwifruit and Chuanxiong [2] - An urban orienteering event with two themed routes, Ancient Weir Tour and Guanxian Flavor Trail, will engage participants through a mini-program for collecting stamps and enjoying merchant offers [3] Group 2: Cultural and Tourism Activities - A variety of cultural activities, including intangible cultural heritage demonstrations, NPC parades, and interactive performances, aim to enhance visitor experiences and stimulate holiday consumption [4] - The Sustaining Water Forever Culture and Creation Industrial Park is hosting an immersive, ancient-style interactive experience event during the New Year holiday [4] - Visitors can engage in activities such as taking photos with performers in traditional attire and completing tasks to earn "silver notes" for gifts or lucky draws [5] Group 3: Special Features and Innovations - The event features the anime-style fursuit IP "Nine-Tails Lingjiu," which has gained attention for its unique design, showcasing the importance of authentic creative design [6] - Starting in January, the industrial park will focus on intangible cultural heritage items and cultural products related to water conservancy for exhibitions and sales [7] - An online mall for the village candy fair has been launched, utilizing digital avatars to promote local culture and products [7]