Core Insights - ServiceTitan released its 2025 Consumer Trends in the Trades Report, highlighting evolving homeowner preferences and spending behaviors, which can help contractors enhance customer satisfaction and loyalty [1][3] Industry Trends - Homeowners are increasingly seeking a five-star experience, emphasizing the importance of brand presence, digital convenience, and flexible payment options when selecting contractors [4] - The demand for convenience, personalization, and trust is growing, with homeowners expecting tailored communication and payment methods [2][4] Consumer Behavior - Checks as a payment method have declined from 59% in 2015 to 36% in 2024, indicating a shift towards modern payment experiences [4] - 80% of homeowners start their search for services online, yet many express dissatisfaction with the availability of trustworthy reviews and financing information [6] - 41% of consumers actively seek financing options, and contractors offering financing see 12% higher close rates and 13% higher average ticket sizes [6] Demographic Insights - Women are the primary decision-makers in 65% of remodeling projects, valuing trust, branding, and clear pricing [6] - Households earning over $100K annually are more likely to invest in home improvements, presenting growth opportunities for contractors [6] - The next generation of homeowners is more diverse, with 48% of Gen Z identifying as non-white, which is projected to influence future homeownership trends [6] Payment Preferences - 94% of home service customers own a credit card, with 90% using them regularly, reflecting a shift towards online payments and SMS-based invoicing [6] - The number of limited English proficiency households has nearly doubled from 1980 to 2021, indicating a need for contractors to cater to diverse linguistic backgrounds [6]