IP与地标协同
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强化IP与地标协同 巨星传奇战略入股鸟巢运营公司
Zhi Tong Cai Jing· 2025-09-16 04:49
Group 1 - The company, Superstar Legend (06683), announced a conditional acquisition of approximately 1.17% equity in the National Stadium Limited, corresponding to a registered capital of approximately RMB 24.3 million [1] - The target company, established on December 17, 2003, is primarily engaged in the investment, construction, and management of the National Stadium project, which includes hosting various cultural, sports, and entertainment events [1] - The National Stadium, known as the "Bird's Nest," is a key national construction project and an internationally recognized cultural landmark, holding significant importance in large sports events, cultural performances, and tourism [1] Group 2 - The group possesses industry-leading advantages in the creation, operation, and commercialization of star IPs, having developed a comprehensive IP matrix and content incubation capabilities [2] - The board believes that the acquisition aligns with the company's strategic development direction, allowing for enhanced collaboration in large cultural and sports events and IP resource integration [2] - The acquisition of the Bird's Nest, a rare landmark asset, is expected to enhance the group's capabilities in IP value transformation and industrial synergy, creating positive long-term benefits for the group [2]