Group 1 - The core exhibition "Zsiga: Becoming Seen" will open to the public on January 15 at the Pop Mart Gallery in Beijing's 798 Art District, showcasing the creative journey of the popular IP Zsiga from concept to final product [1][3] - The exhibition will run until May 17, with tickets priced at 59 yuan, and features a narrative structure divided into three stages: backstage, waiting area, and opening [1][3] - Zsiga, a popular IP under Pop Mart, is projected to achieve over 100 million yuan in revenue in the first half of 2025 [3] Group 2 - The designer of Zsiga, Wudan Dan, explained that the name means "life force" in Hungarian, symbolizing the importance of maintaining inner strength and soft growth in real life [5] - The gallery, previously known as innerflow art space, underwent an upgrade in December last year, reflecting a growing trend of integrating IP with art galleries and museums [7] - Industry experts note that through immersive experiences like exhibitions, IPs are evolving beyond mere products to become emotional symbols that allow for deep interaction with audiences [7]