Core Insights - The article highlights the launch of the "Heartfelt Art Realm" exhibition in Wuhan, featuring over 20 collaborative works from international trend artists, marking a significant step in the internationalization of the "Zhou Classmate" IP strategy [1] - The exhibition is designed to merge art, music, and commerce, aiming to enhance local cultural tourism consumption by extending audience stay through the combination of the exhibition and Jay Chou's concert [1] Group 1 - The "Zhou Classmate" IP has generated over 1 billion yuan in sales since its launch in 2019, becoming one of the most commercially valuable IPs in the "Gou Circle" [3] - The company has implemented a dual-track selection mechanism for choosing the 100 international trend artists, combining data intelligence and expert evaluation to enhance the hit rate of derivative content [2] - The exhibition serves as an experiment in "IP scene transformation," providing unique content and products for fans and art enthusiasts [3] Group 2 - The company aims to build a dynamic IP content pool by leveraging market feedback and a "racehorse mechanism" to optimize the artist resource allocation [4] - The initiative reflects the company's deep exploration of the "long-tail value" of IP in the context of rising interest consumption trends [4] - The collaboration with international artists aligns with strategies employed by leading companies in the industry, such as Pop Mart, to create a unique artistic ecosystem based on market feedback [3]