Group 1 - The drama "The Lychee of Chang'an" has attracted over 30 brands for advertising, including major names like Tmall, Vipshop, and Budweiser [1] - Various products have been launched in collaboration with the drama, such as the "Concubine's Favorite" lychee by Baiguoyuan and several co-branded items by Luckin Coffee [1] - The dairy industry shows strong interest in the drama, with brands like Feihe and Mengniu participating in advertising efforts [1] Group 2 - Despite the success of "The Lychee of Chang'an," it is not currently the most popular drama, ranking second behind "Lingjiang Xian" as of June 17 [4] - "The Lychee of Chang'an" demonstrates a more mature advertising strategy compared to "Lingjiang Xian," indicating its stronger market presence [5] - Tencent Video plays a crucial role in the success of "The Lychee of Chang'an," leveraging its ecosystem to create a comprehensive business model that benefits the drama [6]

Financial Performance (Q3 FY25) - Revenues for the third quarter of FY 2025 were RMB 5707 million (US$786 million), a decrease of 396% year-over-year[6,46] - Adjusted net income for the third quarter of FY 2025 was RMB 378 million (US$52 million), an increase of 185% year-over-year[6,48] - Gross billings of individual online learning services were RMB 5156 million, a decrease of 475% year-over-year[6] - Total registered users reached approximately 1450 million as of March 31, 2025, representing a 199% increase year-over-year[6,44] - Cash and cash equivalents, restricted cash, and short-term investments amounted to RMB 11349 million[6] Silver Economy Opportunity - China's population aged 65 and above reached 500 million in 2024[9] - China's 60+ population is projected to exceed 650 million by 2028[9] - China's senior interest education sector had 178 million users in 2023 with a 245% penetration rate and a 147% CAGR from 2019-2023[12] - The market value of China's goods and services catering to senior citizens is expected to reach RMB 30 trillion by 2035[11] Pop Toy Industry - The global toy market is expected to reach RMB 9937 billion in 2028, growing at a CAGR of 51% from 2019[19] - China's pop toy market is projected to reach nearly RMB 90 billion in 2024, with a CAGR of 12% from 2019 to 2024[19] - China's blind box market is projected to reach RMB 58 billion by 2025, accounting for 65% of the global share[20]