近年来，中国电影不断带来新的惊喜，从《流浪地球》的科幻奇景到《长安的荔枝》的盛唐风华；从《封神》的史诗浩荡到《热烈》的青春热舞，银幕上 的故事与风景，已成为观众心中一份特别的记忆。 广东阳春岗美镇荔㙟村 电影中李善德初识荔枝、与峒人结下深厚情谊的核心场景，取景于广东阳春市岗美镇荔㙟村的百年荔枝园。 △《长安的荔枝》画面 伴随产业的发展，"电影+文旅"正成为新风尚。越来越多观众会循着光影的足迹，走进电影取景地，在现实中与角色同行。这个国庆假期，央视新闻推 出"跟着电影去旅行"，邀你一起打卡电影里的风景。 《长安的荔枝》 跨越岭南与长安的风物盛景 电影《长安的荔枝》取景地横跨多个省市，镜头随运"荔"队伍一路推进，从岭南的青山绿水到盛唐长安的宏伟宫殿，展现了自然与人文景观的双重风貌。 江门新会南坦葵林 在电影中，运"荔"队伍点燃火把，昼夜奔跑在一片郁郁葱葱的树林间，火光与翠绿交织，画面格外震撼。这一幕取景于广东江门新会南坦岛的葵林生态湿 地公园。 公园坐落于潭江水域冲积而成的天然岛屿上，占地约1500亩，涵盖了葵林、鱼塘、水田等多种生态区域，其中蒲葵林面积约800亩，是全国少有的、保存 较完整且规模宏大的葵林生态系 ...

截至2025年10月2日17时02分，2025年国庆档总票房（含预售）突破6亿元。其中，《志愿军：浴血和平》成为2025年国庆档首日票房冠军，以恢弘叙事还原 历史，致敬英雄，引发观众情感共鸣；《731》、《刺杀小说家2》、《浪浪人生》等影片的票房表现也十分亮眼，以丰富的题材，满足了不同观众群体的需 求。 开年至今 中国电影市场佳片不断 央视网消息：国庆假期，人们也在享受着丰富的文化娱乐生活。今年以来，中国电影票房持续飘红，截至目前，2025电影总票房已超过2024年全年。 年度票房榜前十均为国产电影 截至2025年10月2日14时16分，2025年度总票房（含预售）已突破425.022亿元，超2024年全年电影票房成绩。其中国产电影票房占比89.7%，年度票房榜前 十均为国产电影。2025年全国观影人次（含预售）突破10亿。 2025年国庆档票房突破6亿 "电影+美食"、"电影+文旅"、"电影+消费"…… 今年，国家电影局、中央广播电视总台联合启动"中国电影消费年"，推出"跟着电影去旅游""跟着电影品美 食"等一系列活动。北京、江苏、浙江、福建、河南、湖北、四川、云南等地联动多方资源，推出"电影+"促消费补贴 ...

Core Viewpoint - The current creative landscape is influenced by the interplay of art and technology, art and media, and art and social emotions, suggesting that innovation and exploration are essential for breaking conventional patterns and discovering new realms [5] Group 1: Art and Technology - The sci-fi film "The Wandering Earth 3" is adapting its script in response to real technological advancements, reflecting the rapid progress of Chinese technology [1] - New technologies have lowered the barriers to artistic creation, allowing creators to focus more on creativity rather than manual labor, thus enhancing the quality of artistic expression [2] - In the animation film sector, the freedom of creation is vast, but the quality of the work heavily relies on the creator's thoughts, creativity, and emotions [2] Group 2: Media Integration - The integration of media has introduced new expressive methods, requiring creators to adopt cross-media thinking to achieve unique and effective results [3] - Historical novels are being creatively written using computational systems thinking, transforming traditional narrative structures into new forms of storytelling [3] - The gaming industry is exploring a new realism that focuses on discovering the underlying rules of the world through player experiences, which can also influence film narratives [3] Group 3: Social Emotions - Creators must continuously study changing social emotions to ensure their work resonates with contemporary audiences [4] - The film "Nanjing Photo Studio" effectively engages with historical trauma through innovative storytelling techniques, while "Reverse Life" struggles to connect with social issues due to a lack of depth in character understanding [4]

Core Insights - The integration of movies with various consumption scenarios is becoming a significant trend, enhancing consumer engagement and driving economic activity [1][2][3][4] Group 1: Policy Initiatives - The recent policy measures aim to support the integration of high-quality performances, animation, games, and films to innovate offline consumption scenarios [1][2] - The State Council's opinion emphasizes promoting "movie-related consumption" as part of a broader strategy to enhance service consumption quality [2] Group 2: Industry Innovations - Cinemas are evolving into core spaces for cultural experiences, with initiatives like themed viewing seasons and interactive activities enhancing audience participation [1] - The launch of immersive experiences linked to films, such as the XR project based on "浪浪山小妖怪," is expanding the lifespan of movie IPs and creating new consumption opportunities [3] Group 3: Cross-Industry Collaboration - The film industry is increasingly collaborating with sectors like literature, food, and tourism, leading to innovative consumption experiences [3][4] - Events like "跟着电影品美食" and "跟着电影去旅游" are designed to deepen the integration of film with dining and travel, thereby boosting overall consumer engagement [4] Group 4: Cultural Tourism - The trend of "following movies to travel" is gaining popularity, with films driving tourism to various locations, such as the 天津哪吒小镇 [4] - The film industry is seen as a catalyst for transforming movie audiences into tourists, thereby expanding the consumption radius and enhancing cultural experiences [4]

2025年中国金鸡百花电影节将于11月11日至11月15日在福建省厦门市举办。今天（9月26日），本届金 鸡奖评委会公布提名名单，《小小的我》《长安的荔枝》《唐探1900》《好东西》《水饺皇后》《志愿 军：存亡之战》等影片获得包括最佳故事片、最佳中小成本故事片、最佳编剧、最佳导演、最佳男女主 角等20个奖项提名。11月，金鸡百花电影节期间将组织终评，最终获奖名单将于颁奖典礼现场揭晓。 ...

以下文章来源于网易数读 ，作者网易数读 网易数读 . 网易旗下栏目，用数据说话。 上座率就像过山车。 作者 | 萝卜切片 来源 I 网易数读 （ID：datablog163） 如今，花几十块钱走进电影院，得到的不光是电影，还会附赠一场人类迷惑行为大赏。 灯光才灭，沉浸式观影感还没来，零食袋的窸窣声、邻座对剧情的议论声、突兀的手机 亮光就先让人出了戏。 真 正 上 演 的 电 影 ， 也 常 让 人 怀 疑 在 开 玩 笑 ： 现 实 题 材 片 ， 让 人 怀 疑 编 剧 没 吃 过 五 谷 杂 粮；喜剧片的笑点，全透支在预告片里了；更别提爱情片，尴尬到让人抠出三室一厅。 即便是被誉为十年来口碑最佳的 2 0 25 年暑期档，也没能完全拉回被糟糕体验劝退的观 众，多部大片票房不及预期，预测数据一再下调。 电影院在扩张，可观众在锐减 2 0 25 年，杀疯了的红黄蓝外卖大战，漫天撒券，疯狂补贴，把羊毛送上门给人薅。有人 说 00 后终于赶上一波时代红利。但其实，砸钱换市场这套打法，电影行业早在十年前 就玩过。 把时间倒退回 2014 年，猫眼、淘票票入局，用票补把电影票价打到个位数。最夸张的 时候，《变形金刚 ...

Core Viewpoint - Recent mainland Chinese dramas have gained popularity in Taiwan, showcasing various elements of Chinese culture that resonate well with local audiences [1][2]. Group 1: Popularity of Mainland Dramas - Several mainland dramas, such as "Longan's Lychee" and "Jin Yue Ru Ge," have become hits in Taiwan, with viewers praising the depiction of Chinese cultural elements [1][2]. - The rise of these dramas has led to significant engagement on social media platforms, with dedicated groups for discussing mainland dramas amassing tens of thousands of members [2]. Group 2: Cultural Elements and Audience Engagement - The intricate portrayal of traditional Chinese culture, including costumes, food, and rituals, has captivated Taiwanese viewers, leading to a deeper appreciation of cultural heritage [2]. - Taiwanese audiences are increasingly seeking recommendations for mainland dramas and engaging in discussions about plot developments and character stories on social media [2]. Group 3: Broader Cultural Impact - The success of mainland dramas is part of a larger trend, with Chinese-themed games and films also gaining traction in Taiwan, indicating a growing interest in Chinese culture [3]. - Cultural exchanges, such as the rise of "Guochao" culture in Taiwan, are seen as a bridge for deeper understanding between the two sides, countering political narratives that promote "de-Sinicization" [5].

Core Viewpoint - The Chinese film industry has shown resilience during the summer box office season, achieving nearly 120 billion in ticket sales, surpassing last year's figures, but it is still facing significant challenges in audience retention and engagement [3][4][12]. Group 1: Summer Box Office Performance - The summer box office reached approximately 120 billion, marking a recovery compared to the previous year, with notable films like "Nanjing Photo Studio" and "Jurassic World: Rebirth" leading the charts [3][4]. - The average audience age has increased from 27.7 years in 2021 to 32.5 years in 2023, indicating a demographic shift in moviegoers [4][12]. - The total number of moviegoers decreased by nearly 200 million compared to 2022, highlighting a concerning trend in audience engagement [4][12]. Group 2: Audience Dynamics and Market Challenges - The film industry is losing its audience, with the average cinema attendance rate dropping to 6.9% [4][12]. - The cinema experience is increasingly viewed as less appealing compared to alternative entertainment options, such as short videos and gaming [10][12]. - The rise of online ticketing platforms and the rapid expansion of cinema infrastructure have previously driven audience growth, but the lack of new viewers poses a risk to future box office performance [6][9]. Group 3: Emotional Engagement and Content Strategy - Successful films are often those that resonate with widespread social emotions, creating a "social currency" that drives discussions and engagement [19][21]. - The trend of producing films that cater to the "maximum common divisor" of audience emotions may lead to a dilution of artistic value, focusing more on marketability than genuine storytelling [22][26]. - Films like "The Disappeared Her" effectively captured contemporary societal anxieties, demonstrating the potential for films to become significant social topics [19][21]. Group 4: Future Directions for the Film Industry - The industry must shift from a focus on broad emotional appeal to creating niche films that deeply resonate with specific audiences [28]. - A diverse film ecosystem is essential for sustaining audience interest, as relying solely on blockbuster hits can lead to market instability [26][28]. - The success of films that prioritize unique narratives and character development over formulaic approaches suggests a need for innovation in content creation [28].

Core Viewpoint - The article discusses the current state of the Chinese film industry, highlighting the challenges it faces in retaining audiences and the impact of changing viewer demographics on box office performance [4][6][10]. Group 1: Box Office Performance - The summer box office in China reached nearly 120 billion, surpassing the same period last year, indicating a recovery despite earlier struggles [6]. - The top five films of the summer included "Nanjing Photo Studio," "Wandering Monster," "Chasing the Wind," "Lychee of Chang'an," and "Jurassic World: Rebirth," with the first three receiving ratings above 8 on Douban [6]. - "Nezha 2" achieved a remarkable box office of 15 billion, leading to mixed opinions on whether it expanded the market's potential or exhausted it [5][6]. Group 2: Audience Demographics - The total number of viewers during the summer season decreased by nearly 200 million compared to 2023, with an average cinema occupancy rate of only 6.9% [7][10]. - The average age of moviegoers increased from 27.7 years in 2021 to 32.5 years in 2023, suggesting that the same audience is simply aging [7][10]. Group 3: Industry Challenges - The article emphasizes that the Chinese cinema industry is losing its audience, with the relationship between viewers and films changing significantly over the years [7][10]. - The rapid growth of cinema infrastructure in lower-tier cities and the introduction of low-cost tickets previously attracted new audiences, but this growth has plateaued [9][10]. - The pandemic and subsequent cinema closures have disrupted the viewing habits of the new generation, leading to a decline in cinema attendance [10][11]. Group 4: Changing Consumption Patterns - The rise of alternative entertainment options, such as short videos and online games, has made it more challenging for cinemas to attract viewers [10][11]. - The cost of attending cinemas has increased, with ticket prices now averaging between 40 to 50 yuan or more, alongside the time commitment required for a film [13][12]. Group 5: Emotional Engagement and Content Strategy - The article suggests that films need to connect with social emotions to become relevant and generate discussions on social media, transforming them into "social currency" [14][15]. - Successful films like "The Disappeared Her" and "Nanjing Photo Studio" have effectively captured contemporary societal anxieties, leading to significant box office success [14][20]. - The focus on creating films that resonate with specific audience segments rather than attempting to appeal to the broadest possible audience is emphasized as a more sustainable strategy [20][18].

Group 1 - The cinema industry is expanding, but audience attendance is sharply declining, with a significant drop in box office revenue compared to pre-pandemic levels [5][9][10] - In 2024, the total box office revenue was only 425 billion yuan, a decrease of one-third from 2019, despite having 1.3 million cinemas and 81,000 screens [9][10] - The annual attendance rate for cinemas fell to a historical low of 5.7% in 2024, indicating that a typical screening may have only five to six viewers in a hundred-seat theater [12] Group 2 - The film industry has relied heavily on major holiday periods and blockbuster films for revenue, with holiday box office accounting for over 70% of total revenue since 2022 [20][21] - The Spring Festival box office has become the dominant force, with the 2018 Spring Festival achieving a record of 5.771 billion yuan in just seven days [22] - However, the success of blockbuster films is not guaranteed, as evidenced by recent films that failed to perform despite strong marketing and star power [37] Group 3 - The average ticket price in first-tier cities reached 49.6 yuan by August 2025, a 16% increase since 2014, while prices in lower-tier cities have also risen significantly [47] - The average age of moviegoers has increased from 27.7 years in 2021 to 32.5 years in 2025, indicating a shift in the demographic of cinema audiences [50] - For many young people, going to the cinema is no longer a social necessity or a standard date option, but rather one of many entertainment choices [51]