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动画电影为何这么强
Jing Ji Ri Bao· 2025-12-13 01:01
Core Insights - The animation film industry is projected to dominate the movie market in 2025, with new and re-released animated films expected to account for nearly 50% of the total box office [1] - The success of animated films is attributed to their ability to resonate with audience emotions and provide relatable narratives, as seen in titles like "Ne Zha" and "Zootopia 2" [1] - The integration of advanced technologies such as AI and virtual production has enhanced the stability and creativity of animation production, allowing for a more efficient creative process [2] Industry Trends - The summer box office saw 31 animated films generate a record 3.274 billion yuan, representing 27.4% of the total box office for that period [1] - "Ne Zha" alone accounted for over one-third of the total box office for the year, highlighting the significant impact of individual animated films [1] - The commercial value of animated films extends beyond box office revenue, with "Ne Zha" generating substantial revenue through merchandise and brand collaborations, and "Zootopia 2" exploring synergies with tourism [2] Future Challenges - The animation industry faces challenges in transitioning from single blockbuster successes to sustainable production and maintaining the quality of original IPs [3] - There is a need to balance industrialized production with artistic expression to ensure long-term competitiveness in a global market [3] - The foundation for all derivative developments remains the quality and emotional impact of the content itself, emphasizing the importance of creative integrity [3]