In a cross-platform media breakthrough, Panda Express and Super League pioneer seamlessly integrated cinematic cutscene advertising and interactive NPCs, generating over 450,000 player engagements since launchLOS ANGELES, July 25, 2025 (GLOBE NEWSWIRE) -- Panda Express, the largest family-owned and operated Asian dining concept in the U.S., has launched a bold cross-platform campaign that brings the ‘swicy’- sweet and spicy- sizzle of Hot Orange Chicken into the world of gaming in its inaugural campaign. In ...

Industry Overview - The gaming advertising market is projected to reach $11 billion by the end of 2025, highlighting a significant opportunity for brands to engage with audiences in immersive environments [2][3] - Over 3.2 billion people globally engage with gaming platforms across mobile, PC, and console, making it one of the most engaged digital channels [2] Company Insights - Orange 142, a division of Direct Digital Holdings, has released a best practices guide aimed at helping marketers effectively utilize in-game advertising [1][4] - The guide provides a comprehensive overview of in-game advertising, including emerging trends, platform dynamics, and measurement techniques [3][4] - Orange 142 emphasizes the importance of integrating advertising into gaming experiences in a way that feels native and enhances user engagement [3][4] Advertising Strategies - The guide outlines various in-game advertising formats such as rewarded video, native placements, and Twitch sponsorships, helping marketers understand how to match ad types with campaign goals and gamer behaviors [2][7] - Key strategies include leveraging powerful targeting capabilities, ensuring brand safety, and measuring engagement and attribution within gaming environments [7][8] - The incorporation of emerging technologies like VR, programmatic delivery, and generative AI is encouraged to enhance advertising effectiveness [7]