Core Insights - The 2026 Dujiangyan Village Candy Fair commenced on New Year's Eve, celebrating the region's rich cultural heritage and historical significance related to water conservancy [1] Group 1: Event Highlights - The event featured a lantern show inspired by the ancient irrigation system and local legends, creating an immersive experience for attendees [2] - A themed bazaar will run until January 3, showcasing local beverages, teas, liquors, delicacies, and geographical indication products such as kiwifruit and Chuanxiong [2] - An urban orienteering event with two themed routes, Ancient Weir Tour and Guanxian Flavor Trail, will engage participants through a mini-program for collecting stamps and enjoying merchant offers [3] Group 2: Cultural and Tourism Activities - A variety of cultural activities, including intangible cultural heritage demonstrations, NPC parades, and interactive performances, aim to enhance visitor experiences and stimulate holiday consumption [4] - The Sustaining Water Forever Culture and Creation Industrial Park is hosting an immersive, ancient-style interactive experience event during the New Year holiday [4] - Visitors can engage in activities such as taking photos with performers in traditional attire and completing tasks to earn "silver notes" for gifts or lucky draws [5] Group 3: Special Features and Innovations - The event features the anime-style fursuit IP "Nine-Tails Lingjiu," which has gained attention for its unique design, showcasing the importance of authentic creative design [6] - Starting in January, the industrial park will focus on intangible cultural heritage items and cultural products related to water conservancy for exhibitions and sales [7] - An online mall for the village candy fair has been launched, utilizing digital avatars to promote local culture and products [7]

Core Insights - The article highlights Ping An Insurance's Mother's Needlework public welfare program, which integrates traditional crafts into sustainable fashion while empowering ethnic minority women to generate income [1][3][5] Group 1: Program Overview - The Mother's Needlework program was launched in 2020 to empower ethnic minority women, helping them preserve traditional techniques and improve their incomes through innovative design and market access [3][4] - The program has expanded to 10 provinces and regions in China, benefiting over 100 women and significantly improving the economic well-being of participating families [4] Group 2: Cultural Significance - Ethnic minority crafts are vital expressions of cultural heritage, but rapid modernization poses a threat to their survival [3] - The program showcases unique handicrafts, such as the Dulong Carpet, which is celebrated for its intricate craftsmanship and vibrant colors [2][3] Group 3: Sustainable Development - Ping An emphasizes that ethnic handicrafts are not only cultural treasures but also contribute to sustainable development and social inclusion [5] - The program promotes sustainable fashion by integrating recycled materials with traditional designs, supporting local women in creating eco-friendly textile products for both domestic and international markets [3][5] Group 4: International Collaboration - Through platforms like London Craft Week, Ping An aims to share the allure of China's intangible cultural heritage and invite collaboration from global designers and social organizations [5] - London Craft Week, established in 2015, serves as a premier global event fostering cross-cultural exchange and innovation in design, fashion, and crafts [6] Group 5: Company Background - Ping An Insurance is one of the largest financial services companies globally, with over RMB 12 trillion in total assets as of December 2024 [7] - The company ranked 29th in the Forbes Global 2000 list and 53rd in the Fortune Global 500 list in 2024 [7]