Core Insights - The 9th International Festival of the Intangible Cultural Heritage is taking place in Chengdu, China, from May 28 to June 3, 2025, showcasing nearly 600 intangible cultural heritage items [1][2] Group 1: Event Overview - The festival is co-hosted by the Sichuan Provincial People's Government, the Ministry of Culture and Tourism, UNESCO, and the National Commission of the People's Republic of China for UNESCO, focusing on integrating intangible cultural heritage (ICH) into modern life [2] - A "Guest Country + Guest City" mechanism is introduced, with Malaysia as the guest country and cities like Algiers, Penang, Chiang Mai, and Bari as guest cities, gathering 400 participants from over 60 countries and regions [3] Group 2: Technological Integration - A dedicated section titled "Technology Empowering ICH" features 16 research institutions and tech enterprises presenting over 30 interactive devices, incorporating VR tours and culture-themed games inspired by traditional ICH items [4] Group 3: Chengdu's Cultural Heritage - Since 2007, the festival has been a vital platform for showcasing heritage preservation and cultural exchange, with Chengdu hosting 336 ICH items recognized at the city level or higher, including 25 national-level treasures [5] - Chengdu organizes over 260 cultural heritage events annually, attracting 300,000 participants, and has 14 special cultural districts featuring ICH, contributing an annual economic value of 30 billion yuan and providing jobs for over 50,000 residents [6]

Core Insights - The article highlights Ping An Insurance's Mother's Needlework public welfare program, which integrates traditional crafts into sustainable fashion while empowering ethnic minority women to generate income [1][3][5] Group 1: Program Overview - The Mother's Needlework program was launched in 2020 to empower ethnic minority women, helping them preserve traditional techniques and improve their incomes through innovative design and market access [3][4] - The program has expanded to 10 provinces and regions in China, benefiting over 100 women and significantly improving the economic well-being of participating families [4] Group 2: Cultural Significance - Ethnic minority crafts are vital expressions of cultural heritage, but rapid modernization poses a threat to their survival [3] - The program showcases unique handicrafts, such as the Dulong Carpet, which is celebrated for its intricate craftsmanship and vibrant colors [2][3] Group 3: Sustainable Development - Ping An emphasizes that ethnic handicrafts are not only cultural treasures but also contribute to sustainable development and social inclusion [5] - The program promotes sustainable fashion by integrating recycled materials with traditional designs, supporting local women in creating eco-friendly textile products for both domestic and international markets [3][5] Group 4: International Collaboration - Through platforms like London Craft Week, Ping An aims to share the allure of China's intangible cultural heritage and invite collaboration from global designers and social organizations [5] - London Craft Week, established in 2015, serves as a premier global event fostering cross-cultural exchange and innovation in design, fashion, and crafts [6] Group 5: Company Background - Ping An Insurance is one of the largest financial services companies globally, with over RMB 12 trillion in total assets as of December 2024 [7] - The company ranked 29th in the Forbes Global 2000 list and 53rd in the Fortune Global 500 list in 2024 [7]

WUZHISHAN, China, May 13, 2025 (GLOBE NEWSWIRE) -- May is a great season to experience the French romance. Nearly 20 members of the Wuzhishan Li & Miao Children's Choir once again set off in central Hainan Island, China, for a cultural exchange in France. A Media Snippet accompanying this announcement is available in this link. On the evening of May 9 (local time), nearly 300 guests lined up outside Café de la Danse, a theater in downtown Paris, to enjoy the show that highlighted the friendship between the ...