Group 1 - The core event, "Play Party 2.0," was held by Columbia in Chongli Taiwu Town on September 13-14, introducing a new team-oriented navigation competition concept that combines outdoor sports with live music [1] - The event featured three main themed races: a trail running group of three, a hiking group of four, and a family-friendly theme, promoting teamwork and interaction among participants [1] - Columbia's brand ambassadors, Jiang Qiming and Zhang Jingyi, participated in the event, showcasing the brand's new outdoor gear while engaging in the team navigation hiking race [1] Group 2 - Columbia highlighted the legendary story of its three-in-one jacket, being the pioneer of this concept with the "Interchange System" introduced in the 1980s [1] - The "Play Party 2.0" serves as a brand IP activity, expanding the boundaries of outdoor experiences and embodying the brand's philosophy of "walking into nature, nature will play" [1] - The event acts as an important link for the youth who love outdoor culture, allowing them to express their individuality and connect with each other [1]