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Roblox Asks Users to Verify Age with Photo-Based Tool
Bloomberg Technology· 2025-11-18 20:09
Safety Initiatives - The company is rolling out what it believes will be the gold standard for Internet safety, using AI to estimate the age of users [1][2] - The platform filters all text and communication and does not allow image sharing, monitoring for critical harms and working with law enforcement [4][5] - The company has shipped over 100 safety innovations in the last year [6] - The platform will prevent minors from communicating with adults [3] User Base & Engagement - The platform has 150 million daily active users [1] - The platform sees over 10 billion hours a month of engagement [14] - Over 10% of the global gaming market, estimated between $180 billion and $200 billion, is expected to be running on the platform [10] Financial Performance & Growth - The company experienced 70% year-on-year growth in bookings and debuts [10] - The company anticipates potential friction in revenue and growth as users verify their age [9] - Advertising is a complement to the virtual economy powered by Robux [15] Age Verification Technology - The company uses AI to estimate age, complemented by other signals, to ensure safety [2][3] - The company uses a third-party vendor, Persona, for age verification [7] - The company has other ways to validate age in addition to camera checks [8] - The company does not target users under 18 on the platform [14]