Core Insights - Greenoaks focuses on identifying potential future S&P 500 companies and aims to be a long-term core partner for these firms [3][4] - The firm emphasizes the importance of "Jaw Dropping Customer Experience" (JDCE) as a key factor in creating value and driving innovation [9][10] - Greenoaks has a concentrated investment strategy, managing approximately $15 billion in assets across only 55 companies, which allows for deep collaboration with founders [2][4] Investment Philosophy - Greenoaks prioritizes exceptional customer experiences and believes that only a few founders can drive significant advancements in human civilization [9][10] - The firm rejects a matrix management approach, opting instead for deep collaboration with a select group of top founders [4][31] - In AI investments, Greenoaks adheres to fundamental business principles, focusing on customer value, competitive barriers, and market size rather than solely on technological advancements [4][39] Case Study: Coupang - Coupang, often referred to as the "Amazon of Korea," transformed its logistics to offer rapid delivery services, significantly increasing customer retention rates from 30% to 60% [11][13] - Greenoaks has invested nearly $1 billion in Coupang over ten years, participating in multiple funding rounds and holding a 3.2% stake in the company [15][20] - The founder of Coupang, Bom Kim, is noted for his intense focus and ambition, which are key traits that Greenoaks looks for in founders [16][19] Growth and Market Dynamics - Greenoaks believes that the best companies exhibit sustained high growth rates and that a small percentage of companies contribute significantly to overall market value [21][22] - The firm acknowledges that while high growth can pose risks, it is essential for long-term success, especially in technology and software sectors [23][25] - Greenoaks has successfully navigated market volatility, often investing during downturns, as seen with Coupang and Carvana [27][53] Future Investment Strategy - Greenoaks aims to maintain a focused investment approach, limiting the number of companies in its portfolio to enhance engagement and support [56] - The firm is open to exploring new markets and investment structures, having previously attempted to establish a holding company for insurance in emerging markets [58][60] - Greenoaks emphasizes the importance of building strong relationships with founders and understanding their businesses deeply to identify the best investment opportunities [32][40]