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X @Andy
Andy· 2025-08-03 00:50
RT IcoBeast.eth🦇🔊 (@beast_ico)KOL marketing is more effective than ever - Sydney Sweeney added 9 figures of mcap to AE stock…It will always be effective….it’s just marketing…and has been around for centuries.The uncomfortable truth is that a bunch of ppl here got psyoped into thinking figures with no key opinions or thought leadership or influence were “KOLs” worth paying.You guys got comfortable calling anyone with 40k botted followers a “KOL”…(which costs less than $250 to do)K4ito/etc were a large factor ...
X @Ignas | DeFi
Ignas | DeFi· 2025-06-27 08:52
Kaito's Impact on KOL Marketing - Kaito enhances, rather than replaces, KOL agencies, improving their effectiveness [1] - Kaito provides two key advantages: increased incentives for KOLs and more transparent performance tracking [1] - Campaigns using Kaito saw increased KOL motivation due to extra rewards, leading to benefits for the project [1] - Kaito and similar ranking tools facilitate the identification of high-value KOLs and the filtering out of low-effort contributors [1] Campaign Performance & Evaluation - A recent campaign reached over 440 thousand impressions while a Kaito Earn campaign was also active [1] - Kaito helps evaluate campaign results more easily, a process previously done manually [2] - Smaller influencers often follow the lead of top KOLs, contributing to a more organic spread of the narrative [2] Trust & Campaign Design - Projects using Kaito should distribute rewards fairly, and KOLs are more protected when working with trusted agencies [2] - Pink Brains works with proven and trustworthy projects to safeguard creators' work and reputation [3] - CT KOL marketing needs better-designed campaigns, starting with strong KOLs through agencies and using Kaito to distribute attention [3]