RT IcoBeast.eth🦇🔊 (@beast_ico)KOL marketing is more effective than ever - Sydney Sweeney added 9 figures of mcap to AE stock…It will always be effective….it’s just marketing…and has been around for centuries.The uncomfortable truth is that a bunch of ppl here got psyoped into thinking figures with no key opinions or thought leadership or influence were “KOLs” worth paying.You guys got comfortable calling anyone with 40k botted followers a “KOL”…(which costs less than $250 to do)K4ito/etc were a large factor ...

RT Pink Brains (@PinkBrains_io)Kaito is not going to replace KOL agencies, it turns good agencies into better ones.In a recent campaign, we worked with 19 KOLs and reached over 440,000 impressions, while a Kaito Earn campaign was also live.Kaito adds 2 key advantages:1/ More incentivesKOLs are more motivated when there’s an extra reward layer. Many go beyond the paid package to stay on the leaderboard, which ends up benefiting the project.2/ More transparent performanceKaito and other ranking tools make it ...