Group 1 - Kayou officially debuts at Spielwarenmesse 2026, marking the full launch of its European strategy and showcasing its integrated product ecosystem and collaborative operational capabilities to European partners [1] - Founded in China in 2011, Kayou has become a leader in collectible cards, stationery, and toys, managing nearly 100 licensed and proprietary intellectual properties (IPs) with over 400 products reaching millions globally [2] - The European market represents the next strategic phase for Kayou after its expansion in Asia and the United States, with a focus on reinterpretation of design and quarterly launches of new series to respond to cultural trends [2] Group 2 - Kayou adheres to a "global vision, local operation" philosophy, establishing logistics centers and regional teams to foster collaboration with local distributors and retailers, providing comprehensive support including product language adaptation and targeted marketing [3] - The exhibition features new collectible cards from IPs like My Little Pony, NARUTO, and Tokidoki, along with stationery, plush toys, and innovative items, showcasing the diversity of Kayou's portfolio [4] - Kayou also introduced original IPs such as Kolorful Ball-joint Doll and NeZha 2 Mechanic-joint Doll, highlighting its strategic expansion in the collectible action figure market [5] Group 3 - Kayou's initial focus includes Germany, France, the United Kingdom, Italy, and Spain, utilizing flexible collaboration models such as distribution agreements, retail supply, co-brand launches, and joint marketing [6] - The company aims to share IP resources, supply chain capabilities, and community experience to build entertainment brands rooted in local culture [6] - Kayou is recognized as a leading entertainment product company listed in the Hurun Global Unicorn Index 2025, building a multidimensional ecosystem through "content + product + community" [7]