MCN自建卫生巾品牌

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东方甄选、黄子韬纷纷自建品牌做卫生巾,能否解决安全焦虑?
Nan Fang Du Shi Bao· 2025-06-09 06:52
Group 1 - Dongfang Zhenxuan announced the launch of its first self-operated sanitary napkin, which will be available for sale on June 16, featuring a "pure cotton surface" aimed at safety and skin-friendliness [2][3] - The sanitary napkin's pH value is weakly acidic, and it has passed key tests such as skin sensitivity patch tests and formaldehyde-free tests, adhering to the GB 43631-2023 safety standards for infant products [3] - The first batch of sanitary napkins will include two specifications: 240mm and 290mm, with sales starting on the Dongfang Zhenxuan App and expanding to all official sales channels by June 18 [3] Group 2 - Many leading MCNs have entered the sanitary napkin market, with Huang Zitao's brand Duowei launching in May, claiming to have acquired a factory for transparent production rather than using a third-party manufacturer [4] - Duowei's sales performance has been strong, achieving over 40 million yuan in GMV during a live broadcast, with more than 5.4 million yuan in sales on the Douyin platform shortly after launch, surpassing established brands [4] - Other influencers, such as Xin Youzhi, have also established sanitary napkin brands, with significant sales figures reported, indicating a growing trend in the market [5]