When you have momentum and you have an advantage, press the advantage. If anything is working, disseminate that to the team. Press, press, press.In terms of playbooks and things that work competitively, when we find something that works, we document, share, and press on that immediately. I took a bet after leaving Braze and went to another company, and it didn't work out. I was working really hard.I was doing all kinds of things that I thought were smart, and we just weren't seeing the results. And then, yo ...