Core Insights - TransUnion has been recognized as a Leader in the Gartner Magic Quadrant for Marketing Mix Modeling (MMM) Solutions for the second consecutive year, highlighting its 'Completeness of Vision' and 'Ability to Execute' [1] - The recognition is seen as validation of TransUnion's investments in technology and innovation, which are aimed at helping clients turn insights into actionable strategies [1] - The TruAudience suite provides data-driven insights that enable businesses to plan, measure, and optimize their marketing efforts with confidence [1] Company Overview - TransUnion operates globally with over 13,000 associates in more than 30 countries, focusing on providing reliable consumer representation in the marketplace [4] - The company has expanded its offerings beyond core credit services into marketing, fraud, risk, and advanced analytics through acquisitions and technology investments [4] - TransUnion promotes the concept of "Information for Good," which aims to create economic opportunities and empower individuals worldwide [4] Product Capabilities - The TruAudience's MMM capabilities allow brands and agencies to utilize advanced analytics for performance optimization [1][5] - The company offers unified, SaaS-based tools for advanced MMM, attribution, and experimentation, facilitating scenario planning and complex analytics [5] - TransUnion supports in-housing initiatives through robust training programs and high adoption rates of transformation initiatives [5]

Core Insights - Assembly has launched Scene Modeled Media Attribution (MMA), an enhancement to its STAGE Scene app aimed at transforming marketing measurement and optimization for brands [1][6] - The new app is designed to increase the frequency and detail of marketing mix model outputs while automating data processes for clients [2] Performance Improvements - Brands utilizing Scene MMA can expect an ROI boost of up to 13%, a 26% reduction in modeling time, and an average of 30% cost savings compared to competing platforms [4] - The app resolves discrepancies between various attribution sources, enabling real-time campaign optimization across all media channels [3] Technological Integration - Scene MMA will integrate with STAGE, Assembly's global operating system, and leverage STAGE AI for faster modeling and insights [6] - The app is currently in BETA testing and is expected to be available for clients later this year [6] Industry Recognition - Assembly has achieved Certified Company status with META, showcasing its expertise in utilizing META technologies for digital campaign management [5]