Independent hotel brands alliance Global Hotel Alliance (GHA) has made two senior leadership appointments. Steve Ayalo has been promoted to vice president of IT governance, risk and compliance, and Matthew Lloyd to vice president of marketing technology and CRM. In a LinkedIn post, GHA said: “Both have been instrumental in strengthening our cybersecurity, MarTech, and customer engagement capabilities. Their leadership will play a key role in driving innovation, operational excellence, and global growth a ...

Core Insights - Onar Holding Corporation has appointed Troy Osinoff as Chief Growth Officer following its acquisition of JUICE, a digital marketing agency [1][2] - Osinoff is recognized for his leadership in growing JUICE into a top agency, ranking 105 on the Inc. 5000 list and 7 in Advertising & Marketing [2] - His role will focus on expanding client acquisition, enhancing partnerships, and leading technology development within ONAR's network [3] Company Overview - ONAR is a marketing technology company that aims to provide integrated, AI-driven marketing services to drive revenue growth [5] - The company is actively seeking to acquire additional agencies to expand its network and enhance its service offerings [5] - ONAR Labs, the company's technology incubator, is dedicated to developing innovative marketing technology solutions [5] Leadership and Strategy - Osinoff's appointment is expected to accelerate ONAR's growth trajectory by leveraging JUICE's existing client relationships and performance marketing strategies [4] - The company aims to deepen enterprise relationships and strengthen partnerships with major platforms such as Meta, Google, TikTok, Shopify, and Klaviyo [3][4] - CEO Claude Zdanow emphasized Osinoff's unique combination of creative intuition and data-driven rigor as a key asset for the company's growth [4]