Core Insights - Global Hotel Alliance (GHA) has made two senior leadership appointments to enhance its technology and marketing capabilities [1][5] Leadership Appointments - Steve Ayalo has been promoted to vice president of IT governance, risk and compliance, overseeing ISO certification processes, enterprise IT strategy, and information security risk management [2][3] - Matthew Lloyd has been appointed vice president of marketing technology and CRM, focusing on strengthening departmental culture and collaboration while mentoring staff [1][4] Strategic Focus - The leadership of Ayalo and Lloyd is expected to drive innovation, operational excellence, and global growth, enhancing GHA's cybersecurity, MarTech, and customer engagement capabilities [2][5] - GHA's CEO Chris Hartley emphasized the importance of these appointments in reflecting the skilled team at GHA and the company's commitment to technology and loyalty marketing leadership [5]

Core Insights - Onar Holding Corporation has appointed Troy Osinoff as Chief Growth Officer following its acquisition of JUICE, a digital marketing agency [1][2] - Osinoff is recognized for his leadership in growing JUICE into a top agency, ranking 105 on the Inc. 5000 list and 7 in Advertising & Marketing [2] - His role will focus on expanding client acquisition, enhancing partnerships, and leading technology development within ONAR's network [3] Company Overview - ONAR is a marketing technology company that aims to provide integrated, AI-driven marketing services to drive revenue growth [5] - The company is actively seeking to acquire additional agencies to expand its network and enhance its service offerings [5] - ONAR Labs, the company's technology incubator, is dedicated to developing innovative marketing technology solutions [5] Leadership and Strategy - Osinoff's appointment is expected to accelerate ONAR's growth trajectory by leveraging JUICE's existing client relationships and performance marketing strategies [4] - The company aims to deepen enterprise relationships and strengthen partnerships with major platforms such as Meta, Google, TikTok, Shopify, and Klaviyo [3][4] - CEO Claude Zdanow emphasized Osinoff's unique combination of creative intuition and data-driven rigor as a key asset for the company's growth [4]