It's Mark Ganis is the founder and CEO of Sports Corp. It's a sports advisory firm. He's with us here as you see at One Markets. Good to have you here. >> Great to be here, Scott.>> So, the big news, at least in part this week, was the commissioner saying that the Seahawks are going to be sold sometime soon from the Paul Allen estate. So, the commanders go for almost 6.1%, right. >> What's this one going to go for.>> Uh, at least eight uh billion. Yes, at least 8 billion. And if they can get people with the ...

Core Insights - Apple and Formula 1 have entered into a five-year media rights agreement that will allow Apple TV to broadcast all F1 races starting in 2026 [1][2] Group 1: Media Rights Deal - Apple TV will cover all Formula 1 events, including practice, qualifying, and Sprint sessions, as part of its existing $12.99 per month subscription, which is ad-free [2] - Certain F1 races and all practice sessions will be available for free in the Apple TV app throughout the season [2] - The structure of this deal differs from Apple's partnership with Major League Soccer, where exclusive rights come at an additional cost through the MLS Season Pass [3] Group 2: Financial Aspects - Apple is reportedly paying approximately $140 million per year for the F1 racing rights, which is a significant increase from Disney's ESPN, the previous media partner, that paid about $85 million per year on average [4] - F1 TV Premium, the league's own content offering, will still be available in the U.S. but will now require an Apple TV subscription, integrating it into the Apple subscription model rather than as a standalone service [5]