Group 1 - The current trend in China's health consumption market can be summarized as "decentralization," indicating a shift in consumer demographics, scenarios, and decision-making processes, which raises the requirements for brand organization and product structure [1] - The traditional growth model driven by a single brand or product is becoming increasingly unsustainable, with long-term competitiveness now relying on a brand system that addresses various consumer life stages and health needs [1] - Swisse's "Mega Brand" strategy is a proactive response to this trend, focusing on building a clear brand hierarchy around the main brand to achieve systematic coverage of different consumer groups and consumption depths [1] Group 2 - From an investment perspective, the value of the Mega Brand lies not in short-term growth speed but in sustainable growth and cyclical resilience, with brands that possess matrix capabilities showing higher visibility and more controllable fluctuations in performance [2] - For the health group, Swisse represents not just a standout single brand but a growth paradigm that aligns with the current health consumption phase, emphasizing a structure-driven growth model rather than a single-point-driven approach [2]