Workflow
Micro - narrative in film
icon
Search documents
113.04亿超去年,情绪浓度最高的暑期档?
3 6 Ke· 2025-08-29 02:43
Group 1 - The summer box office for 2025 reached 11.304 billion, surpassing the same period in 2024 [1] - The top three films in the summer box office were "Nanjing Photo Studio," "Wang Wang Mountain Little Monster," and "Lychee of Chang'an" [1] - The summer box office showcased a significant shift with the release of "Nanjing Photo Studio," which achieved over 2.8 billion in box office revenue without prior marketing [2][3] Group 2 - "Nanjing Photo Studio" utilized micro-narratives to reflect national spirit, focusing on small characters rather than grand historical narratives [2][5] - The film's success is attributed to its emotional depth and historical accuracy, avoiding historical nihilism [6][8] - The animation film "Wang Wang Mountain Little Monster" resonated with contemporary social emotions, providing a humorous yet profound narrative [10][18] Group 3 - The audience's viewing decisions increasingly prioritize the thematic expression of films, indicating a shift towards content-driven choices rather than reliance on star power or visual effects [20][22] - "Lychee of Chang'an" faced challenges despite its strong pre-release marketing due to a mismatch between creative choices and audience expectations [22][23] - The film "East Extreme Island" struggled with emotional clarity and thematic focus, highlighting the risks of complicating narratives based on well-known events [25][26] Group 4 - The summer of 2025 marked a return to films that resonate across generations, emphasizing the importance of emotional engagement and narrative depth [28][33] - Upcoming films for the fall season are anticipated to build on the lessons learned from the summer box office, with a focus on quality and universal emotional appeal [33]