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什么是微移动?(英)
麦肯锡· 2025-06-03 06:50
Investment Rating - The global micromobility market is projected to reach approximately $340 billion by 2030, indicating a strong growth trajectory [4][21]. Core Insights - Micromobility encompasses lightweight vehicles such as bicycles, e-bikes, e-scooters, and electric mopeds, providing sustainable urban transportation alternatives [3][4]. - The market is experiencing rapid growth, with significant increases expected in regions like Europe, South Asia, and Greater China [4][11]. - A notable trend is the increasing consumer willingness to replace private vehicles with micromobility options, with 46% of global respondents open to this shift [10]. Market Overview - The global micromobility market was valued at approximately $160 billion in 2022 and is expected to grow to $340 billion by 2030 [4]. - Specific regional forecasts include Europe reaching $140 billion, South Asia at $45 billion, and Greater China doubling to $80 billion by 2030 [4]. - North America is also projected to grow from $20 billion in 2022 to $35 billion [4]. Challenges and Opportunities - Organizations in the micromobility sector face challenges such as adapting to local transportation habits, managing diverse fleets, and ensuring adequate infrastructure [21][23]. - Successful strategies include conducting detailed market research, leveraging data analytics for fleet management, and forming public-private partnerships for infrastructure development [23]. Consumer Sentiment - In regions with established micromobility solutions, such as Italy and China, around 70% of respondents express a willingness to use these vehicles [19]. - Bicycles remain the most popular mode of micromobility due to their accessibility and cost-effectiveness [19].