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Innovation & Failure - The innovation industry faces a high failure rate, with 7 out of 8 innovations failing [2][20] - The primary reason for innovation failure is that people inherently resist innovation until it becomes a necessity [6][9][12] - Innovations often fail because they are perceived as "nice-to-haves" rather than "must-haves" [11] GCash Case Study - GCash, a mobile wallet, is the most adopted financial innovation in Philippine history with 94 million users and 84 million active users [3][4] - GCash achieved a total transaction value of 1.5 trillion pesos [4] - Despite launching in 2004, GCash only gained widespread adoption during the 2020 pandemic, highlighting the "hate innovation until you need it" phenomenon [5][6] Intentionality in Innovation - The acceptance of innovation is heavily dependent on intention, specifically whether it addresses an immediate need ("rage against a burning present") or aims for an idealized future [17][18][19] - Innovations driven by a desire to solve urgent problems ("must-haves") are more likely to succeed than those focused on creating a desirable future ("nice-to-haves") [18][21] M-Pesa Comparison - M-Pesa, the mobile wallet in Kenya, achieved immediate success by providing a critical service (safe money transfer) that addressed an urgent need, unlike GCash which was initially seen as a "nice-to-have" [13][14][16]