Core Insights - Coupang, known as the "Amazon of South Korea," experienced a significant data breach affecting nearly 34 million customers, marking the largest crisis in the company's history [2][3] - The breach, which began in June via overseas servers, exposed customer names, email addresses, phone numbers, shipping addresses, and some order histories, but did not include login information or payment details [2][3] Company Impact - The exposed data represents Coupang's entire customer base, with the company becoming aware of the breach on November 18 and subsequently reporting it to authorities [2][3] - An investigation is ongoing, and Coupang is collaborating with regulators and law enforcement to address the situation [3] Industry Context - The incident highlights the evolving cybersecurity landscape, where automated systems are increasingly targeted by fraudsters, necessitating enhanced safeguards [4][5] - Experts indicate that the breach reflects a broader trend of behavioral risks affecting financial institutions due to reliance on external models, emphasizing the need for robust governance frameworks [6]