I'd love to first just get a little bit of a background check on how you got into this business from running Game Bridge, from being an insurance executive to now running teams across NASCAR, IndyCar and starting next year, Formula One. Yes, it really started in sponsorship, you know, with the team and of a partnership with Andretti. But then kind of when we look at TWD Global, the parent of our company and what Mark Walters built in a sports media company we saw we saw a thesis in motorsport to you know, t ...