Strategic Objectives & Investment - Cadillac aims to compete at the top of Formula One, requiring a multi-billion dollar investment [9][12] - The team anticipates a few years before achieving championship status, emphasizing commitment to the process [9] - The operation includes over 600,000 square feet (55,742 square meters) of manufacturing space in the US and a base in Silverstone, indicating a global operation [9] Team & Technology - Cadillac Formula One team consists of over 1,000 people, highlighting the importance of teamwork and chemistry [7] - The team will initially use Ferrari powertrains, transitioning to Cadillac powertrains later [8] - The team emphasizes the importance of experienced drivers like Valtteri Bottas to provide feedback and leadership [8] Marketing & Brand Impact - Cadillac aims to push technology and innovation through Formula One, targeting a younger demographic [14][15] - Formula One's growing popularity in America, with over 50 million Americans identifying as fans, presents an opportunity to convert them into Cadillac customers [19] - The goal is to convert Formula One fans into Cadillac fans, expecting a bump in car sales [20] Competitive Landscape - Cadillac's entry into Formula One will create a rivalry with Ford, although their partnerships with Red Bull and GM differ significantly [16][17][18] - Cadillac views its partnership with GM as an equity partnership, with GM leading power unit development, unlike Ford's assistance-based approach [18] - The new chassis and power unit will mix up the competitive landscape, requiring assessment of progress and upward trajectory [10][11]