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短剧深陷复制狂欢:“一本多拍”让跟风越演越烈?
3 6 Ke· 2025-06-06 10:38
Core Viewpoint - The phenomenon of "multiple adaptations from a single script" has become a common practice in the short drama industry, leading to both diverse viewing experiences and concerns over content homogenization and lack of innovation [2][18][19]. Group 1: Industry Trends - The trend of "multiple adaptations" is characterized by different production teams creating various versions of the same story, often resulting in similar dialogue and filming angles, with only minor differences in details and emotional presentation [2][19]. - This practice has led to a dynamic and interactive creative ecosystem where production teams incorporate current trends and audience feedback into their adaptations, enhancing viewer engagement [4][10]. - The short drama industry has seen a significant increase in the number of adaptations, with some stories being adapted into over ten versions, reflecting a market demand for familiar narratives [2][14]. Group 2: Audience Reception - Audience reactions to the "multiple adaptations" phenomenon are mixed, with some viewers appreciating the unique elements added to each version, while others express fatigue from the repetitive nature of the content [6][18]. - The incorporation of audience feedback into new adaptations has been noted as a strategy to keep the content fresh and appealing, allowing for quick adjustments based on viewer preferences [3][10]. Group 3: Production Strategies - Production companies are increasingly opting for low-cost, high-return strategies by adapting already popular scripts, which minimizes risk compared to original content creation [9][11]. - The competitive landscape has led to a "trial and error" approach, where successful elements from previous adaptations are retained and refined in new versions, enhancing their market viability [10][11]. - Platforms are investing heavily in IP licensing and script adaptation incentives, with significant funds allocated to support quality short drama creation, further fueling the "multiple adaptations" trend [14][16].