《老千》

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短剧深陷复制狂欢:“一本多拍”让跟风越演越烈?
3 6 Ke· 2025-06-06 10:38
Core Viewpoint - The phenomenon of "multiple adaptations from a single script" has become a common practice in the short drama industry, leading to both diverse viewing experiences and concerns over content homogenization and lack of innovation [2][18][19]. Group 1: Industry Trends - The trend of "multiple adaptations" is characterized by different production teams creating various versions of the same story, often resulting in similar dialogue and filming angles, with only minor differences in details and emotional presentation [2][19]. - This practice has led to a dynamic and interactive creative ecosystem where production teams incorporate current trends and audience feedback into their adaptations, enhancing viewer engagement [4][10]. - The short drama industry has seen a significant increase in the number of adaptations, with some stories being adapted into over ten versions, reflecting a market demand for familiar narratives [2][14]. Group 2: Audience Reception - Audience reactions to the "multiple adaptations" phenomenon are mixed, with some viewers appreciating the unique elements added to each version, while others express fatigue from the repetitive nature of the content [6][18]. - The incorporation of audience feedback into new adaptations has been noted as a strategy to keep the content fresh and appealing, allowing for quick adjustments based on viewer preferences [3][10]. Group 3: Production Strategies - Production companies are increasingly opting for low-cost, high-return strategies by adapting already popular scripts, which minimizes risk compared to original content creation [9][11]. - The competitive landscape has led to a "trial and error" approach, where successful elements from previous adaptations are retained and refined in new versions, enhancing their market viability [10][11]. - Platforms are investing heavily in IP licensing and script adaptation incentives, with significant funds allocated to support quality short drama creation, further fueling the "multiple adaptations" trend [14][16].
《好一个乖乖女》分账风波,是短剧行业商业模式的变化
3 6 Ke· 2025-04-30 07:22
实际上,围绕这部热播短剧的话题,远远不止柯淳,近日,当风起文化传媒公司(以下简称"当风起")创始人徐小鱼发布一则关于《好一个乖乖女》项目 分成争议的公开声明,声明显示,当风起作为《好一个乖乖女》的剧本创作方及项目联合出品方,负责《好一个乖乖女》项目的剧本创作和50%的制作成 本,合同约定成品短剧版权双方按发行收入的5:5比例分成,根据播出平台公告,该剧仅2月分账收入就已突破1000万元,但在4月14日"于今无量"公司提 供的的结算单中,编剧方公司分成金额仅418万元,较实际应得短缺近100万元。 今年春节期间,红果短剧有四部短剧站内观看量突破十亿,即《好一个乖乖女》和《老千》《咬清梨》《他偏要抢》,尽管剧集早已完结,但是戏里戏 外,关于其中一部作品《好一个乖乖女》的话题从未停止。 先是演员柯淳频繁登上热搜。柯淳在《好一个乖乖女》中分饰两角段休冥/段休止而走红,走红后柯淳更是登上了综艺《无限超越班》,在综艺里柯淳透 露,自己演短剧的日薪为2万元一天,随即登上话题热搜,"柯淳短剧日薪2万""柯淳无限超越班""柯淳直播被私生打电话"等话题都成为网友们的关注点。 01 很快于今无量发布声明对当风起所指出的关键问题进行 ...