College sports valuations are surging, driven by bigger media deals, expanded playoffs, conference realignment. Among the factors changing the college landscape and driving record valuation, you've got name, image, and likeness rights known as NIL and a pro sports business model all taking shape. The top 75 athletic programs are now worth a total of 51.2% billion.That's up 24% from 2024, according to CNBC's official college valuations list, which is out today. This year's most valuable athletic program is t ...

RT Goldie (@dezgoldie)People hate on NIL in college sports but I love that the young boys can get a bag now. Obviously there will be plenty of normies who use all their bread on chains and clothes and clubs etc, but smart ones can live real playboy lifestyle by their late 20s and 30s if they play it right financially regardless if they have successful pro careers. Most will be bled dry by family and by having no brains, but for the cool mfs who “get it” and have intellect? 📈 ...

If Utah can bring in 500 million, just imagine how much some of these other schools out here are going to be able to bring in when it comes to funding. Uh not just for NIL, but it's because people want to be associated with college football and for generations. You know, the the school system and the scholarship based system um where the students don't make anything.They get a free scholarship to go to school, but then coaches are making tens of millions of dollars of million dollars over the course of year ...

hilarioushonestly incredible that kids are getting paid through NIL now one of the better shifts over past few yearsNo Escalators (@NoEscalators):Indiana was the worst team in college football for 150 years and then they let teams start paying players and they immediately became No. 1 and the only conclusion to draw is they were the only ones who didn’t realize you could pay players under the table for the first 150 years ...

Student Athlete Finance - InvescoUS' Ryan McCormack explains student athletes' desire to learn and capitalize on NIL (Name, Image, Likeness) [1] - The younger generation is interested in learning how to manage their money [1]

NIL Revenue Distribution - UCLA student athletes received $4.8 million in NIL revenue in August [1] - The revenue distribution started in July [1]

College Sports Landscape - The current state of Name, Image, and Likeness (NIL) money is unsustainable and could lead to a "super league" of approximately 20 teams, disadvantaging other schools [2][3][6] - The executive order regarding paying college athletes lacks concrete rules or policies, raising questions about its enforceability and potential impact on federal funding for schools [4][7] - The NCAA has had rules against third-party NIL payments that are not brand sponsorships since 2021 [4] - College athletics leaders are uncertain about which rules to follow, including state laws, the executive order, House settlement terms, NCAA bylaws, or the College Sports Commission [7] Athlete Compensation and Rights - The only sustainable future for college athletics involves allowing athletes to organize into their own players association to negotiate terms of participation [5][8] - Enforcing rules without athlete involvement can lead to antitrust violations and legal challenges [9][13] - College football generates over $13 billion annually, and athletes are now beginning to receive a share of that revenue [12] - Athletes are being compensated through Name, Image, and Likeness (NIL) deals, which can be viewed as "pay for play" [12][13] Potential Solutions - Establishing clear and enforceable rules requires negotiation between schools, the NCAA, conferences, and athletes through a players association [8] - Classifying NIL deals as "pay for play" could enable the creation of real, enforceable rules, provided athletes are involved in the agreement [13]

It's a billion multibillion dollar industry um off of the backs of student athletes. Um you know obviously there's administrative side and all that but people all across all the sports men and women's people go to watch athletes play and the fact that people weren't able to be compensated for that for so long. Uh it's it's a crime.I feel for the people who weren't able to benefit from it. Um obviously it makes it different and it's a different landscape from a fan standpoint. There's a lot of movement.I und ...