Core Insights - Tmall's 2025 New Brand Development Report indicates that over 150,000 quality new merchants opened stores on the platform in the past year, setting a historical record for new brand creation [1] - The number of brands achieving over 100 million yuan in sales in their opening year increased by over 40% year-on-year, with 276 new brands reaching this milestone within three years and 5,026 brands surpassing 10 million yuan in annual sales [1] Industry Distribution - The sectors with the highest number of new brands achieving over 10 million yuan in sales include apparel, home appliances, home decoration, 3C digital products, health, sports and outdoor, maternal and infant products, home goods, food and fresh produce, and jewelry [1] - Notable new brands include Ten Qintian, Tongping, Xu Cuihua, Kutaike, Xiaohan Furniture, Junpei, LiberLive, Juequling, PANE, and CrzYoga, which are recognized as representatives of the "new force" brands for the year [1] Emerging Brands - A number of emerging brands are rapidly rising in niche markets through differentiated products, such as LiberLive with its "stringless guitar," XREAL focusing on AR glasses, and Xu Cuihua specializing in plant-based cat litter [1] Regional Distribution - The cities with the highest number of new merchants include Guangzhou, Shenzhen, Jinhua, Hangzhou, and Quanzhou, with Guangzhou maintaining its position as the "brand creation city" for three consecutive years, and the number of new stores opened in 2025 is expected to double compared to 2023 [1] Strategic Initiatives - Tmall will continue to implement its "supporting excellence" strategy in 2025, providing tiered support for new brands at different growth stages, including the "Blue Star Plan" for new merchants, "Treasure New Brand" support for those in growth stages, and the "Thousand Star Plan" targeting potential market segments [2] - The report also highlights 50 promising blue ocean opportunity sectors for 2026, covering areas such as smart robotics, AI glasses, skin science, and outdoor pet products [2]