The most important thing is the northstar is not a metric. So the northstar is your goal. Your goal is like what are you trying to achieve.When I joined meta it was connect the world online. Full stop. And then the metric describes the goal.And so the single most important thing is to have absolute clarity on what your goal is. And then do the best you possibly can to describe that goal with a metric. And remember a metric never perfectly describes a goal.A metric is always broken. ...