Key Takeaways AppLovin's shift from mobile-first ads accelerates with expansion into web advertising and CTV.Wurl boosts AppLovin's ability to deliver targeted CTV campaigns and enhance AXON's reach.AppLovin aims to unify mobile, web and CTV ads to diversify revenues and strengthen resilience.AppLovin Corporation’s (APP) evolution from a mobile-first ad platform to a diversified advertising powerhouse is accelerating, supported by its expansion into web advertising and connected TV (CTV). A key catalyst beh ...

Core Insights - Blis has integrated T-Mobile Advertising Solutions' app ownership and engagement data into its omnichannel demand-side platform, enhancing advertisers' access to precise datasets in digital marketing [1][2] - This integration allows Blis to be the only omnichannel DSP that combines T-Mobile's app insights with real-world movement patterns and verified transactions, providing a comprehensive view of consumer behavior [2][4] - The partnership aims to create a differentiated model for audience discovery and activation, focusing on privacy and maximizing advertising efficiency [3][5] Company Overview - Blis, founded in the UK in 2004 and headquartered in New York, employs over 300 global employees across 14 offices in 11 countries [7] - T-Mobile US, Inc. operates a nationwide 5G network and offers services through its subsidiaries, including T-Mobile, Metro by T-Mobile, and Mint Mobile [8] Technological Advancements - The integration of T-Mobile's high-intent behavioral data enhances Blis's existing capabilities, allowing for improved audience discovery and omnichannel activation [4] - Blis utilizes non-ID-reliant proprietary technology to help advertisers identify and convert high-value audiences with greater accuracy and efficiency [2][6] Market Positioning - The collaboration between T-Mobile and Blis positions them as leaders in providing durable advertising solutions in a privacy-first landscape, focusing on full-funnel outcomes that matter to brands and agencies [5][6] - Blis aims to expand visibility into premium environments and unlock deeper signals of audience intent, giving advertisers a performance edge [6]