Workflow
Online Video
icon
Search documents
Microdramas Overtake Streamers on Mobile Engagement, Says Omdia
Businesswire· 2026-02-23 06:11
Core Insights - Microdramas are rapidly becoming one of the fastest-growing formats in online video [1] - In the US, users now spend more time daily watching microdramas on mobile apps than on Netflix, Disney+, or Amazon Prime Video [1] - Global microdrama revenues are projected to reach $11 billion in 2025 and grow to $14 billion by the end of 2026 [1] - Of the projected revenue, $3 billion is expected to be generated outside of China [1]
X @The Economist
The Economist· 2025-10-18 09:40
Industry Trend - The online video landscape is evolving, requiring adaptation from event organizers [1] - The rise of short-form video platforms like TikTok (two-minute videos) necessitates a shift in content strategy [1] Content Strategy - Event organizers need to reinvent compact talks to compete with AI-generated content [1]