Core Viewpoint - The rapid development of e-commerce has led to systemic channel crises characterized by online price dumping and unauthorized sales, which undermine brand value and dealer confidence, necessitating a comprehensive governance system combining technology, management, and legal measures [1] Group 1: Technology Monitoring and Rapid Response - Establishing an "around-the-clock, full-coverage" monitoring capability is essential to address online price dumping and unauthorized sales [3] - A tiered warning and rapid response mechanism should be implemented to ensure timely handling of violations, with a response team activated within 1-2 hours of a red alert [4] - Data tracing and root cause analysis are crucial for identifying the source of violations, enabling precise targeting of problematic dealers and channels [5] Group 2: Contractual Constraints and Channel Management - Enhancing dealer agreements with legal clauses that enforce minimum pricing and prohibit cross-regional sales is necessary for effective channel management [6] - A transparent channel incentive system should be established to ensure dealers have adequate profit margins, linking compliance with sales incentives [7] - Dynamic channel evaluation and adjustment should be implemented, maintaining credit profiles for dealers and enforcing penalties for repeated violations [8] Group 3: Platform Complaints and Legal Measures - Systematic use of platform complaint mechanisms is essential, with specific complaints filed based on the nature of the infringement [9] - Legal deterrence measures should be employed against persistent violators, including sending formal notices and potentially pursuing civil litigation for significant cases [10] - Establishing a repository of violation handling cases can optimize future strategies and enhance awareness among channel partners [11]