Where is the growth for this company. Well, it's clearly just from a numbers perspective outside the U.S.. I mean, North America is pretty well, uh, pretty well blanketed.So you kind of rely on a little bit of fringe ads, and then just the price, it increases over time. The rest of it is, is outside of the, uh, outside of North America. So, you know, again, I love the comment with Apple.I was when you were saying that I was agreeing. If you just focus on quality and getting people to have to come back for s ...