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Cracker Barrel sacks brand consultancy, shuffles leadership
Yahoo Financeยท 2025-10-03 10:11
Group 1 - Cracker Barrel has made leadership changes to streamline its team and enhance support for field operations, aiming for a more focused approach to guest interactions and quality [3][4] - Doug Hisel has been promoted to senior vice president of store operations, bringing 18 years of experience within the company and a strong understanding of its processes [3] - The company has eliminated the role of senior vice president and chief restaurant and retail operations officer, previously held by Cammie Spillyards-Schaefer [4] Group 2 - Thomas Yun has returned as vice president of menu strategy and innovation, having previously held the position and contributed to successful menu introductions [5] - Heather Hager and Heather Gammon have expanded their roles following the retirement of Laura Daily, who was the senior vice president, chief merchant and retail supply chain [6] - Cracker Barrel has updated its organizational structure and appointed at least four executives to new or expanded roles, while also severing ties with Prophet, a consultancy that advised on recent refresh initiatives [7] Group 3 - The company faced significant consumer backlash after removing Uncle Hershel from its logo and redesigning its stores, leading to the cancellation of remodels after testing them in four locations [7] - Cracker Barrel anticipates an 8% decline in traffic during fiscal Q1 2026 as a result of the logo controversy [7]