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RBC Lowers Nike (NKE) Target but Sees Path to Profitable Growth Intact
Yahoo Finance· 2026-01-08 23:26
Core Viewpoint - NIKE, Inc. is facing challenges in its growth trajectory, particularly due to dependence on the Chinese market and declining sales, but analysts believe its path to profitable growth remains intact despite recent setbacks [2][3]. Group 1: Financial Performance - RBC Capital Markets has lowered its price target for NIKE to $78 from $85 while maintaining an Outperform rating, indicating confidence in the company's long-term growth potential [2]. - NIKE's footwear sales in China have declined by 20% in the fiscal second quarter, marking the sixth consecutive quarter of decline in a previously strong market [5]. - Despite an 8%–10% cut in earnings estimates, RBC still anticipates approximately $3 in earnings per share (EPS) by FY28 [2]. Group 2: Market Challenges - The company's reliance on China for manufacturing, which accounts for roughly 18% of its footwear production, has become a significant concern as the relationship has historically been beneficial [3]. - The pressure from Greater China, weakness at Converse, and US tariffs are negatively impacting NIKE's margins [2]. - Outsourced manufacturing has led to issues such as technology transfer and brand dilution, with Nike shoes being among the most counterfeited globally [4]. Group 3: Investment Sentiment - Recent share price declines have brought NIKE's valuation closer to historical averages, and insider buying activity is seen as a positive indicator for potential recovery [2].