Core Insights - Microsoft will stop supporting Windows 10 on October 14, leading to potential growth in computer sales for Best Buy as users seek to upgrade their systems [1][2] - The discontinuation of support for Windows 10 increases security risks for users who continue to operate on this outdated system [1] - The demand for commercial laptops and desktops has been rising, partly due to the Windows update cycle, with a 9.4% increase in global PC shipments in Q3 2025 [1] Company Insights - Best Buy is expected to benefit from the ongoing demand for Windows 10 device upgrades, which will support its computer sales in the coming quarters [2] - During a recent earnings call, Best Buy management noted a surge in desktop purchases during the pandemic, which has sustained usage demand over the past five years, indicating a shift towards a new upgrade cycle [2] Industry Insights - As of the end of last month, 61% of U.S. Windows users are on Windows 11, while 35% are still using Windows 10, with 4% on other versions, marking a historically high percentage of users on the soon-to-be unsupported system [1] - The current update cycle for PCs is expected to drive stronger-than-anticipated demand for desktop and laptop upgrades [2]